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Annual Reports should be considered a key marketing tool for your organisation

Annual General Meetings and Annual Reports – Key Marketing Tools for Your Organisation

By | Advice for Not-for-profit Organisations and Charities | No Comments

Annual General Meetings are a requirement under State Legislation for Incorporated Associations and have traditionally been held three months after the end of the reporting year.

As a result, AGMs have typically been held around March for groups that use a calendar financial year or September/October for organisations that utilize the financial year.

Holding an Engaging Annual General Meeting

While there is a formal reporting component to an Annual General Meeting, the event should be seen as an opportunity to engage stakeholders and strengthen support. Engaging speakers can assist in strengthening attendance, as can recognition events, to commemorate the dedication and achievements of people supporting your organisation.

Annual General Meetings need to reflect the tone and vision of your organisation. Ensure that invitations are sent in advance, and extend an opportunity for all relevant stakeholders to attend. Even if they are unable to participate, the AGM invitation can be used to re-establish contact with key supporters.

Media participation can be useful for an Annual General Meeting, but make sure there is content that is considered newsworthy. For example, focus the media involvement on the launch of new initiatives, or on the recognition component of your event. The Annual General Meeting should provide an opportunity to celebrate outcomes over the past twelve months and to position your organisation for the upcoming year.

Office-bearers will be elected at an Annual General Meeting and proceedings of this component should be overseen by an independent Chair. Ensure that processes are correctly followed to deliver a fair and valid result.

Annual Reports should be considered a key marketing tool for your organisation

Annual Reports should be considered a key marketing tool for your organisation

An Annual Report – make it a key marketing tool

An Annual Report, including financial data, discusses outcomes over the past year, and provides a written report to accompany the Annual General Meeting.

Annual Reports, need to be seen as more than just a legislative requirement, and should be considered as a key marketing tool for an organisation. For example, funding partners, such as Government and Trusts, will often require a copy of an Annual Report to support a funding submission.

This provides an opportunity to utilise your Annual Report to communicate outcomes, not only for the previous twelve months, but also into the future. Aligning an annual report with strategies identified in your business plan, can assist in communicating this vision, while also demonstrating the progress that is being made to achieve these outcomes.

Annual Reports and Annual General Meetings provide an opportunity to reinforce and strengthen support for your organisation. These requirements can strengthen the support and profile of your organisation.

Webinar: Marketing – The Essential Element for Successful Events

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News | No Comments

With so much planning going into the events that you hold, it makes sense to dedicate the same amount of time to marketing them, right? Unfortunately this isn’t always the case.

Join Natalia and Alex as we convene a webinar, hosted by Redback Conferencing, outlining how to ensure that your events are a success.

Details:

When: Tuesday, 16th July 2013
What Time: 11:00 am – 12:00 pm AEST
Where: Register Online or visit www2.redbackconferencing.com.au/marketingessentials
Presenters: Alex Makin and Natalia Perera – Syneka Marketing

Overview:

This webinar will help ensure that the marketing portion of your event takes a front seat. It will provide insights into the need for strategy, securing sponsors and communication tools (including media engagement, invitations and social media) and discuss the essential ingredients for any successful event!

Learn how to:

  • Ensure your event meets your organisation’s goals
  • Planning your event to ensure you meet required timeframes
  • Identify funding opportunities, including sponsorship and grants
  • Encourage effective media engagement to ensure event coverage
  • Engage your communities through social media and online promotion
  • Secure the attendance of VIP’s and other guests/li>

About the Presenters

Alex is the Managing Director and Principal of Syneka Marketing. He has been instrumental in delivering effective marketing solutions to a range of business and not-for-profit organisations for over 10 years.

Natalia has experience in delivering creative content to a diverse range of organisations, including those in the not-for-profit sector. She has strong business acumen and understands how to deliver creative content within budget.

Joining the Webinar:

When: Tuesday, 16th July 2013
What Time: 11:00 am – 12:00 pm AEST
Where: Register Online or visit www2.redbackconferencing.com.au/marketingessentials
Presenters: Alex Makin and Natalia Perera – Syneka Marketing

 

 

Promotion needs to be considered when planning an event

How to successfully market your next event – Third Sector Magazine

By | Advice, Advice for Not-for-profit Organisations and Charities, Resources | No Comments

Third Sector Magazine is a quarterly publication that contains news and content for Australian not-for-profit organisations.  Syneka Marketing was featured in the November edition where we provided advice on promoting events.

Hosting an event is a great way for your organisation to promote its mission and achieve its goals. 

Alex Makin, Managing Director of Syneka Marketing provides tips on helping your organisation improve its marketing strategy and ensure your next event is a success.

Promotion needs to be considered when planning an event

Promotion needs to be considered when planning an event

Define event goals

In order to properly prepare for an event, you need to know exactly what target markets you want your event to reach. For example, how many attendees are you hoping to attract or what is the desired fundraising target?

Having clearly defined event goals will enable you to stay on track and motivate your organisation to push hard to achieve these goals and host a successful event.

Elect an events committee

If your organisation doesn’t have designated event roles then it is a good idea to elect an events committee that consists of stakeholders and organisation members from different teams.

An events committee provides a formalised structure for people across the organisation to work together on identified outcomes. Committee members need to have an understanding of the goals and milestones of the event, as well as clearly defined responsibilities.

Send Invites Early

Sending invitations is often left until the very end of event coordination. To get the best outcomes, give ample notice to desired event attendees. This gives you time to follow up if you don’t receive an immediate response.

Ensure email Invitations Stand Out

Sending invitations via email is becoming increasingly popular as it saves time and money. If your organisation chooses this method, make sure your message stands out from other emails by providing the essential event information – such as the date, time, venue and purpose – in the subject line, and repeating key information in the body of the email.

Avoid sending attachments in your email invitation as recipients are unlikely to open them. However, if you do wish to include an attachment, make sure you mention key points in the body of the email to ensure those who don’t open the attachment don’t miss important information. In addition, attachments should be sent PDF format as this ensures that the content will be readable on most devices.

Use email merges so you can take the name of each recipient and enter it into a personalised greeting, Not only can email merge save considerable time, it will increase the likelihood that your message will be read by the recipient as it doesn’t look like a mass email. It should be used in preference to sending a mass email by attaching many recipients to the CC or BCC fields as emails sent this way are can get caught in spam filters.

Ensure that there is sufficient time to consider media releases and promotion for your event.

Ensure that there is sufficient time to consider media releases and media coverage of your event.

Involve the media

Sending media releases is a great way to raise awareness of the event and generate pre-event publicity.

To ensure your message is successfully received by your target market, it is important to send releases to the right media outlets. In order to determine which media outlet would be best suited to your event, think about the demographic of your target market and pitch your media releases to the types of media outlets frequented by your demographic.

It is a good idea to follow up your media release with a call to ensure it has been received, and to encourage the journalist to run the story.

Media releases should also be distributed to sponsors to demonstrate the publicity you are undertaking for the event and included on your website.

Third Sector Magazine is released on a quarterly basis, our article can be seen at www.thirdsectormagazine.com.au.