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horsham Archives - Syneka Marketing

Significant Women's Network

Significant Women’s Network Savvy Giving Lunchtime Workshop

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Today I attended the Significant Women’s Network Savvy Giving Lunchtime Workshop.

The Significant Women’s Network is a movement that brings women of influence together. The Savvy Giving workshop was aimed at philanthropists and women who work with, or a part of the not-for-profit sector. The workshop was held at the offices of Logie-Smith Lanyon.

Genevieve Timmons who is a Philanthropic Executive at the Portland House Foundation and is on a range of not-for-profit boards was the keynote speaker at the event. In 2013, she published a book entitled Savvy Giving which was aimed at individuals interested in becoming philanthropists.

A large turnout at the Significant Women's Network Savvy Giving Workshop

A large turnout at the Significant Women’s Network Savvy Giving Workshop

Savvy Giving served as the main point of reference during the workshop where Genevieve took the group through the art and science of what it is like to be a philanthropist in the twenty first century. Issues covered included the fact that giving to not-for-profit organisations depends on an individual’s philosophy, creativity and practicality. She also spoke about the strong link that now exists between delivering tangible outcomes and funding. Now more than ever, not-for-profit organisations are having to demonstrate how they can solve societal problems.

The Savvy Giving Workshop provided me with the opportunity to network with other women who are passionate about the not-for-profit sector. Our Horsham based client, Julie Pettett who is the CEO of Volunteering Western Victoria and Governance Mentors attended the event and was surprised to learn that Genevieve grew up in Horsham.

Overall the event was well delivered and covered content that would be of value to both philanthropists and women working with not-for-profit organisations. We would like to thank the Significant Women’s Network for inviting us to this event.

Governance Mentors

Governance Mentors Update

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

We developed a marketing plan for Governance Mentors in 2013, and this year we have been implementing this plan.

Governance Mentors is a not-for-profit social enterprise that builds community through governance. The program was developed by Volunteering Western Victoria, a volunteer resource centre based in Horsham.

Governance Mentors is currently being tested in Melbourne and piloted in Horsham.

2014 marked an exciting start to Governance Mentors. As a part of the program, mentors are provided with training on governance and mentoring. Three training sessions have been held so far, and we have been able to document video testimonials from mentors, to build the narrative of the program.

Mentor interest in Governance Mentors has been high. In Melbourne, there is currently a waiting list of ten mentors, who will be taking part in a future training session.

In Horsham, a breakfast was held for regional mentors. Mentors were provided with an update of the program, and had the ability to network and meet their peers.

Alex Makin at the mentor breakfast in Horsham

Alex Makin at the mentor breakfast in Horsham

Governance Mentors has attracted mentors who are passionate about the not-for-profit sector, and have a genuine interest in governance.

Interest from organisations has also been strong. The types of organisations that have expressed interest has been broad, including community centres, NGOs, disability providers, as well as organisations that support culturally and linguistically diverse communities.

Areas of interest identified by organisations include time management, financial management, risk management, committee process and collective decision making, stakeholder engagement and planning for the future. Four matches have been made so far.

Governance Mentors now has a dynamic new website www.governancementors.org.au where you can learn more about the program.

If you are based in Melbourne or Horsham and are interested in nominating your organisation for the Governance Mentors program please send an email to: natalia@governancementors.org.au or visit www.governancementors.org.au.

Governance Mentors

Governance Mentors Horsham Breakfast

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

We attended the first Governance Mentors breakfast for Mentors in Horsham.

The first Governance Mentors Breakfast in Horsham

The first Governance Mentors Breakfast in Horsham

Governance Mentors is an innovative not-for-profit enterprise that has been developed by Volunteering Western Victoria to build community through governance mentoring.

Mentors have been recruited in both the Wimmera and Melbourne. The first Governance Mentors breakfast provided an opportunity for regional mentors to learn more about the Governance Mentor website and also provided an opportunity for networking.

As a part of our engagement with the social enterprise, we developed a website that provides mentors with resources and a discussion forum they can use while mentoring community organisations. This enables mentors to connect with one another, forming a network built around fostering good governance.

Introducing the new Governance Mentors website

Introducing the new Governance Mentors website

Alex gave a presentation on this website during the breakfast to the group and we also took photographs of the event.

The event was well received with mentors learning about new developments and gaining insight into the new website.

Governance Mentors

Second Training Session for Governance Mentors

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Governance Mentors, an initiative of Volunteering Western Victoria, is a new social enterprise that has been developed to provide community leaders with the opportunity to mentor community organisations, to deliver good governance.

We have been assisting Volunteering Western Victoria in implementing a marketing plan for Governance Mentors. As part of this implementation process, I have become the Melbourne Program Coordinator, to test the scalability of the social enterprise and its ability to achieve its aims.

As the Melbourne based Program Coordinator, it has been my role to help find and match mentors with potential organisations. In addition, I provide ongoing support to ensure that mentors and organisations are achieving positive outcomes.

The Second Training Session of Governance Mentors

The Second Training Session of Governance Mentors

The second training session for Governance Mentors was held in Horsham, with a second group of mentors now ready to support community organisations.

Training enables mentors to reinforce their knowledge on their role and the program. Mentors were encouraged to learn from one another and share the experiences they have in working and volunteering for community groups.

Our marketing plan identified the need to develop the narrative of Governance Mentors, explaining the importance of good governance and the outcomes that will be achieved. We undertook video interviews with mentors and other stakeholders to gain an insight into the program.

Mentors in training

Mentors in training

Governance Mentors is an innovative program that offers professional development through volunteering.

If you would like to participate in this program, please contact me on 1300 965 989 or email natalia@synekamarketing.com.au.

Towards the end of the night at the awards

Volunteering Western Victoria’s Inaugural Volunteering Recognition Awards

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News | 2 Comments

Last week was a busy week,  as we helped Volunteering Western Victoria with their inaugural Volunteering Recognition Awards.

The awards were an outcome of the marketing plan that Syneka Marketing developed for the organisation, last year.

Alex busy setting up the PowerPoint presentation

Alex busy setting up the PowerPoint presentation

The organisation acts as a volunteering recruitment service that helps individuals in the Wimmera region discover volunteering opportunities. The Volunteering Recognition Awards provide a way for the organisation to engage with volunteers, the community sector and businesses, and highlight the positive impacts of volunteering.

The event received an overwhelming response from the community, with 200 people in attendance at the event. It was held at the iconic Horsham Town Hall, an Art Deco style hall in the heart of Horsham. Tickets were affordable, as the organisation wanted the event to be accessible to the general community.

Before the event

Before the event

Syneka Marketing provided support to Volunteering Western Victoria and developed a PowerPoint presentation that was on display during the event. We also filmed and photographed some candid moments. We will be producing a small social media film around the event.

It was inspiring to be able to see how many people volunteer in country Victoria.

Volunteering Western Victoria is an innovative organisation that is truly making a difference in country Victoria.

Canapes at the event

Canapes at the event

If you would like Syneka Marketing to help you with your next event you can contact myself or Alex on 1300 965 989 and discuss your event requirements. With over ten years of event management experience, Alex and I understand how to make an event a success.

 

Wimmera Volunteers

Marketing and Social Media at VolunteerFest

By | Advice for Not-for-profit Organisations and Charities, News, Presentations, Resources | One Comment

Day Two of Horsham’s VolunteerFest opened with our presentation on strategic marketing and communicating via social media. The session was designed to provide an overview of marketing and to guide organisations through the development of a marketing plan.

A marketing plan needs to support the vision of an organisation and as such should work in tandem with the business or organisational plan.  Often a business plan will identify what an organisation wants to achieve and a marketing plan will look at how these outcomes can be realised.

An organisation should begin its marketing plan by considering the goals that it wishes to achieve.  Do you want to increase the number of volunteers?  Raise funds? Engage sections of the community?

Once the goals have been identified, it is worthwhile considering the strengths of an organisation.  This is because a strength is something that an organisation does well and can leverage to assist in achieving the identified outcomes.  Likewise an organisation needs to consider the barriers that may hamper the ability to achieve a goal.

The identified target markets need to reflect the strengths of an organisation as this will assist in reaching the identified demographic.  The communication methods should also be considered so that the right market can be reached.

Organisations need a consistent approach to marketing.  Generally someone needs to experience a message several times before they will act.   A consistent message ensures that each exposure works towards prompting action.

This means that no matter how an organisation communicates there should be a consistent message that is reinforced across all communication channels.  For example, the Eastern Volunteers building fund campaign was reinforced across the organisation’s newsletters, social media, email content and news bulletins.

Marketing encompasses all forms of contact that someone has with an organisation. It is imperative that this provides a positive experience that reinforces the key messages of an organisation.

This is where social media can be effective in reinforcing the key messages of an organisation.  Social media needs to be used in conjunction with traditional forms of communication to ensure a consistent message and approach.

Website feeds can be integrated with Facebook and Twitter to provide a consistent message and traditional newsletters should be adapted as individual articles to provide regular online content.

Ultimately social media needs to be considered as another form of communication with an integrated approach that ensures consistency across an organisation. It was fantastic to receive such positive feedback after our presentation and we look forward to working further with organisations within the Wimmera and regional Victoria.

Several attendees were discussing our presentation on Twitter through the #VolunteerFest hashtag, this has been collated into the following feed (via Storify):

Discussion on our presentation at VolunteerFest, which was held in Horsham on the 26th and 27th of July.

https://storify.com/syneka/marketing-and-social-media-presentation-at-volunte

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