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guest speaker Archives - Syneka Marketing

Business over Breakfast

Business over Breakfast – 8th April 2015

By | Advice for Businesses | No Comments

Business over Breakfast is a fortnightly business group focused on building relationships and collaboration. Each session features a guest speaker. This morning we explored change management and the importance of working with people in generating organisational change. As a strategic marketing agency, we often identify people and organisational structures that need to be considered to strengthen marketing outcomes.

Business over Breakfast provides the opportunity to gain further insights into complementary services and skills. The group meets each alternate Wednesday morning from 7am at the NABVillage.

Big Data and Innovation: Upcoming events from the Australian Marketing Institute

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government | No Comments

The new year has been begun, and the Victorian State Advisory Committee is hosting two events in February and March to explore the outcomes created through big data and to anticipate the next wave of marketing innovation.

Big data: Turning buzzwords into business outcomes

Begin in February with the practical tools and take home tips surrounding the current buzz topic, big data, courtesy of our special guest speakers Kieran Hagan, IBM (Big Data Technical Sales Manager for Australia and New Zealand), and Dr Con Menictas, Qantas (Senior Statistician at Qantas and Qantas Loyalty).

We have all heard of big data and know we should be using it, but how do we do it?

Date: Thursday 26 February 2015
Time: 7.30am for 7.45am-9.00am
Price: $75 for members, $95 for non-members (as an individual event)

Location: The Hotel Windsor, Bourke Room, Spring Street Melbourne

Break out of the box with Cyriel Kortleven

In March explore the future with a mind-expanding interactive session with international keynote speaker, Cyriel Kortleven. Discover what’s inside the box and how to break out of it. Learn creative skills to survive the idea killers and give yourself a creative boost so you can break your own fixed thinking patterns.

Cyriel has over 14 years’ experience working within the domain of creativity and innovation. He is also author of four books, most recently Less is Beautiful – 69 stories of how ‘less’ succeeds in business growth.

Date: Thursday 5 March 2015
Time: 7.30am for 8.00am-9.30am
Price: $95 (as an individual event)

Location: National Australia Bank, 700 Bourke Street, Docklands

Attend both events for the special price of $150, RSVP by Wednesday 18th February. Contact the AMI on events@ami.org.au to secure your attendance.

Eastern Volunteers Business and Community Breakfast with Animal Aid

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Presentations | No Comments

The Eastern Volunteers Business Booster Breakfasts aim to connect businesses and community organisations by discussing topics that are relevant to each target group. Today’s guest speaker Dr Linda Martson the Acting CEO of Animal Aid to discuss the redevelopment plans for Animal Aid’s shelters and the support received from the community.

The business and community breakfast receives sponsorship from the Mt Evelyn Branch of the Bendigo Community Bank and it was great to see Animal Aid as another example of an organisation that receives support from the bank. Animal Aid has a long term vision to redevelop the shelters into a modern facility and education centre. This will assist in the rescue of neglected animals and increase adoption rates.

Animal Aid is another example of a community organisation that is able to deliver innovative programs through partnerships with businesses. The Mt Evelyn Branch of the Bendigo Community Bank was also instrumental in assisting Eastern Volunteers in being able to relocate to an accessible, ground floor premises.

The Eastern Volunteers Business and Community Breakfasts recognise that businesses and community organisations share common interests and it is great to ongoing support for the event.

Webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

By | Advice, Advice for Businesses, News, Presentations | 2 Comments

Redback Conferencing is a teleconference and web-conferencing provider. Each month Redback provides a free Business Skills Webinar featuring a guest speaker.

I will be leading the next Redback Business Skills Webinar on Tuesday, 20th of March from 1pm where I will be presenting Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success!

Does your business or organisation have a marketing plan, or are you leaving your success purely to chance? If you do have a marketing plan, are you regularly updating and reviewing your strategies?

Continuing economic uncertainty has made planning and strategy even more important for ongoing success. Ask yourself these questions…

  • How will you grow revenue in 2012 and beyond?
  • What new markets or products/services will you be able to offer?
  • How can you maintain ongoing contact with existing clients and encourage repeat and increased purchasing?
  • How will you provide a cohesive strategy to promote your business or organisation?
  • How can you incorporate the Internet and social media to complement your business goals?
  • How are you going to measure your success?

These challenges are shared by both businesses and not-for-profit organisations. Attend this webinar to discover the key ingredients for a successful marketing plan!

This is a free webinar supported by Syneka Marketing and Redback Conferencing and is available for anyone with access to a telephone and computer.

Register to attend this webinar

Presentation to the Rotary Club of Ringwood

Presenting Eastern Volunteers to the Rotary Club of Ringwood

By | Advice for Not-for-profit Organisations and Charities, Presentations, Resources | One Comment

The Rotary Club of Ringwood, as a service club, works with community organisations to assist in the delivery of services. This evening I delivered a presentation on Eastern Volunteering, discussing the role of the organisation and potential opportunities for a partnership.

Presentation to the Rotary Club of Ringwood

Presentation to the Rotary Club of Ringwood

Eastern Volunteers has three divisions:

  • Transport Services, which provides volunteer assisted transport for the frail aged and people with disabilities
  • Volunteer Services, which recruits volunteers for over 400 community organisations
  • Marketing Services, which delivers public events and partnerships for Eastern Volunteers

Transport Services

Eastern Volunteers is an accredited Home and Community Care Provider (HACC), which provides transport assistance to the frail aged and people with disabilities. During 2009/2010 financial year, volunteer drivers travelled 284,000 kilometres with volunteers providing over 14,000 hours. Demand for transport services is continuing to grow and Eastern Volunteers is in need of more transport drivers.

Eastern Volunteers is also responsible for the Eastern Transport Register, which is an online booking system that registers and coordinates vehicles across eastern Melbourne, as well as Yarra Ranges Community Access and Transport Your Resource in the East (TYRE), which supports transport needs in the Shire of Yarra Ranges.

Volunteer Services

Volunteer Services volunteer recruitment and training for people interested in volunteering. This functions similarly to a job recruitment agency but works to place volunteers in over 400 community organisations. These community organisations list volunteer opportunities with Eastern Volunteers, which interviews over 900 volunteers per annum to find suitable placements.

Importantly, volunteering is often being seen as an opportunity to develop employability skills, with many people utilising volunteers to seek employment or to consider career changes. Volunteer Services also provides services for corporate volunteering, whereby businesses offer opportunities for their employees to volunteer within the community.

Marketing Services

Marketing Services, aims to establish EV as a regional peak body and is responsible for developing sponsorship packages, marketing and communications and delivering community events. This also includes the management of the Eastern Volunteers website and social media, including Facebook and Twitter, as well as media releases and campaigns.

Eastern Volunteers holds two community events per year. This includes the Annual Fun Run, which is held in March each year at Lillydale Lake and the Multicultural Spring Festival, which will be held on the 9th of October at Ringwood Lake. In addition, Marketing Services also manages the quarterly businesses booster breakfasts, which connects businesses with community organisations. The next Business Booster Breakfast will held on the 16th of November and features Simon McKeon, the 2011 Australian of the Year.

Details are available at www.easternvolunteers.org.au.

Building Fund

One of the current major campaigns is the Eastern Volunteers Building Fund, which seeks to relocate the organisation to the ground floor of a building it recently purchased. Eastern Volunteers is located on the first floor of 1/36 New Street, which has accessibility implications due to stairs. Eastern Volunteers seeks to raise $60,000 to meet  costs associated with the relocation, including partitions, office furniture, telephone cabling and computer requirements.  The Rotary Club of Ringwood recently donated $500 to the Building Fund campaign and will receive a jigsaw piece of the building for this support.

Eastern Volunteers has raised over $12,000 and is hoping to relocate to the ground floor by early 2012.

Friends of EV

Friends of EV is a supporters club for Eastern Volunteers. Membership is available for individuals, not-for-profit organisations and businesses, each of which receive exclusive membership benefits, including discounts to the business booster breakfasts and other events. Further information on Friends of EV is available at www.easternvolunteers.org.au/friends

Community Partnerships

Organisations must be able to work together to strengthen the delivery of services to the community.  There is the possibility of a solid partnership between the Rotary Club of Ringwood and Eastern Volunteers and it is great to see the two organisations beginning these discussions.
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Rotary Club of Ringwood – Victoria Police Chaplains

By | Advice for Not-for-profit Organisations and Charities | No Comments

The Rotary Club of Ringwood meets each Wednesday evening and features a guest speaker who provides an insight into community activities.

Tonight’s guest speaker was a volunteer through the Victoria Police Chaplaincy program, which is a multi-faith program designed to provide support to Police Officers.  The Chaplains work within nominated police stations and provide Police Officers with support and counselling.

Tonight’s speaker provided an insight into an area of Victoria Police that is often not seen by the public.  The Rotary Club of Ringwood meets each Wednesday evening from 6.30 pm at Club Ringwood.  For further information on the Rotary Club of Ringwood please visit www.ringwoodrotary.org.au.