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graphic design Archives - Syneka Marketing

Cocktails with Creatives

By | Advice for Businesses | No Comments

Creativity can bring your marketing projects to life. With the right logo, visual identity and creative insights your business can stand out from the crowd.

In support of the creative community, we attended Cocktails with Creatives, a monthly event series run by arts.org.au. The events provide an opportunity to network with creatives and share some cocktails.

We met many different creative professionals at the event including photographers, graphic designers and architects.

At Syneka Marketing we work with creatives on turning plans into action by providing project management expertise to ensure our clients are able to gain the outcomes that they seek to achieve.

Good Marketing Requires a Sound Methodology

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News | No Comments

We are pleased to announce the release of our second book: “Marketing Methodology that Works.”

This book is based on our strategic approach to marketing.

Our free eBook Marketing Methodology that Works, introduces the concept of strategic marketing and its use in developing marketing plans and implementation activities.

Marketing Methodology that Works will guide you through a systematic and research based approach. Marketing is often perceived to be esoteric, but there is a need to utilise research so you can validate findings and provide an informed direction. Marketing can and should be measurable.

Sound research is required to ensure that marketing tools, such as graphic design, sales, copywriting, search engine optimisation (SEO) and website development, reinforces the direction of your marketing plan.

Our proven methodology has delivered tangible results for our clients. We are now sharing our knowledge and methodology, so we can assist in strengthening the outcomes that are created through marketing. We want to ensure that marketing is measurable and outcome focused so that it achieves your vision.

The eBook explores our marketing framework of Audit, Planning and Execution, to provide a review of existing activities, planning for growth and delivering on anticipated outcomes.

We also cover our methodology of Capture, Strategy and Deliver.  This methodology ensures that the right information is obtained, providing a basis for sound strategy, that is reflected through activities that deliver results.

Marketing Methodology That Works builds on our work in defining marketing, which was explored in our first eBook What is Marketing? Both eBooks is also available as a free download.

Combined, these eBooks will bolster the marketing capacity of your business or organisation so that you can plan and execute marketing activities that deliver results.

Marketing Methodology that Works is a free eBook, available for download from www.synekamarketing.com.au/ebooks.

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Let’s give marketing a definition

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News, Presentations | No Comments

As we’ve discussed previously, one of the fundamental challenges with marketing is the lack of definition. There is a need to define marketing so it can provide a clearly articulated role within businesses and not-for-profit organisations.

Unfortunately the term marketing has been hijacked by service providers that do not provide a holistic approach. Individual components, like graphic design, logos, social media, telesales and websites do not deliver marketing.

These are individual elements that can become a form of marketing, if there is a strategic plan that integrates key messages, appearance and calls to action.

Neglecting to develop a strategic marketing plan will result in a hit or miss approach with marketing. While, some of it may work, there will be diminished outcomes, due to the lack of a cohesive approach.

We’re aiming to redefine marketing so its strategic merits are understood and appreciated. This is why we’ve introducing a series of eBooks, with our first topic exploring the definition and role of marketing.

What is Marketing?‘ explores the elements of marketing and discusses how these combine into a cohesive strategy. The eBook includes worksheet based questions to develop a practical application of the key concepts.

We are offering ‘What is Marketing?‘ as a free resource to help guide the discussion and definition of marketing, and prevent the hit and miss approach that we see far too often in businesses and not-for-profit organisations.

We will be releasing further eBooks identifying specific areas of marketing, that we believe need clarification and support. We are happy to take your suggestions on topic you would like covered. Email us at alex@synekamarketing.com.au and let us know your thoughts.

‘What is Marketing?’ is a free eBook available for downloading from our eBook Portal.

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Our YouTube Premiere – We Discuss ‘What Is Marketing?’

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News, Resources | No Comments

At Syneka Marketing we know social media. To showcase how social media can help your business or organisation, we have started a YouTube channel.

We believe that YouTube has significant possibilities in enabling businesses to directly connect with communities and potential clients.

Globally, YouTube is the third most viewed website in the world, after Google and Facebook. Over four billion videos are viewed every day using this platform.

As a marketing agency we thought that we should start with the basics and explore the fundamentals through, What is Marketing?

Marketing is a concept that is often misinterpreted. The basis of good marketing begins with a strategy that enables you to achieve your goals. Marketing is more than sales, direct marketing, graphic design and website development; it is about providing a holistic approach that addresses your needs.

We wanted to produce a video that was of high quality and informative. We want to educate our audiences on marketing and the tools that are available. We thought that the best way to implement this vision, was to work with a professional film crew  to achieve our vision.

Being in front of the camera was quite an interesting experience. Alex and I are used to speaking in front of audiences, but talking directly to a camera is quite a different experience. For example, speaking to a camera doesn’t provide the same interaction that you gain when you are in front of an audience during a conference or workshop.

We hope that our YouTube presence will complement our work as an agency and raise the level of discussion in regard to marketing.