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good marketing Archives - Syneka Marketing

2014 in Review – Thank you for being part of the Journey

By | Advice, Advice for Businesses, Government | No Comments

We are almost at the end of 2014 with the new year fast approaching. This year has been a transformational time for us at Syneka Marketing, including the move to our new location in South Melbourne. We would like to thank you for being part of this journey with us.

Our regular Syneka Snippets and Blog will return in 2015, along with some exciting new initiatives that we’ll be launching shortly after the new year. To end 2014 we thought we would share our top 10 most visited posts from this year:

  1. Unveiling our new office at 204 Bank Street, South Melbourne
  2. Webinar and Presentation: Best Practices For Developing Effective Marketing Strategies and Plans
  3. Good Marketing Requires a Sound Methodology
  4. Setting Effective Marketing Budgets
  5. Don’t undertake hit or miss marketing
  6. Branding is more than just a logo
  7. Do you make New Year’s resolutions for your business?
  8. White Night 2014 – Whose night is it anyway?
  9. Networking@6 – A business event with a point of difference
  10. Let’s give marketing a definition

We wish you all the very best for the remainder of 2014, and look forward to reconnecting in the new year!

Good Marketing Requires a Sound Methodology

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News | No Comments

We are pleased to announce the release of our second book: “Marketing Methodology that Works.”

This book is based on our strategic approach to marketing.

Our free eBook Marketing Methodology that Works, introduces the concept of strategic marketing and its use in developing marketing plans and implementation activities.

Marketing Methodology that Works will guide you through a systematic and research based approach. Marketing is often perceived to be esoteric, but there is a need to utilise research so you can validate findings and provide an informed direction. Marketing can and should be measurable.

Sound research is required to ensure that marketing tools, such as graphic design, sales, copywriting, search engine optimisation (SEO) and website development, reinforces the direction of your marketing plan.

Our proven methodology has delivered tangible results for our clients. We are now sharing our knowledge and methodology, so we can assist in strengthening the outcomes that are created through marketing. We want to ensure that marketing is measurable and outcome focused so that it achieves your vision.

The eBook explores our marketing framework of Audit, Planning and Execution, to provide a review of existing activities, planning for growth and delivering on anticipated outcomes.

We also cover our methodology of Capture, Strategy and Deliver.  This methodology ensures that the right information is obtained, providing a basis for sound strategy, that is reflected through activities that deliver results.

Marketing Methodology That Works builds on our work in defining marketing, which was explored in our first eBook What is Marketing? Both eBooks is also available as a free download.

Combined, these eBooks will bolster the marketing capacity of your business or organisation so that you can plan and execute marketing activities that deliver results.

Marketing Methodology that Works is a free eBook, available for download from www.synekamarketing.com.au/ebooks.

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Our YouTube Premiere – We Discuss ‘What Is Marketing?’

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News, Resources | No Comments

At Syneka Marketing we know social media. To showcase how social media can help your business or organisation, we have started a YouTube channel.

We believe that YouTube has significant possibilities in enabling businesses to directly connect with communities and potential clients.

Globally, YouTube is the third most viewed website in the world, after Google and Facebook. Over four billion videos are viewed every day using this platform.

As a marketing agency we thought that we should start with the basics and explore the fundamentals through, What is Marketing?

Marketing is a concept that is often misinterpreted. The basis of good marketing begins with a strategy that enables you to achieve your goals. Marketing is more than sales, direct marketing, graphic design and website development; it is about providing a holistic approach that addresses your needs.

We wanted to produce a video that was of high quality and informative. We want to educate our audiences on marketing and the tools that are available. We thought that the best way to implement this vision, was to work with a professional film crew  to achieve our vision.

Being in front of the camera was quite an interesting experience. Alex and I are used to speaking in front of audiences, but talking directly to a camera is quite a different experience. For example, speaking to a camera doesn’t provide the same interaction that you gain when you are in front of an audience during a conference or workshop.

We hope that our YouTube presence will complement our work as an agency and raise the level of discussion in regard to marketing.