was successfully added to your cart.
Tag

full service marketing Archives - Syneka Marketing

Not-for-profit Social Media Map

A social media map for not-for-profits

By | Advice, Advice for Not-for-profit Organisations and Charities, News | No Comments

Alex was recently asked at a workshop, by a participant, if there was a map for not-for-profits to navigate social media.

After much research, we discovered that no such map exists!

The appropriate use of social media is becoming increasingly important in the not-for-profit sector.

We work with many not-for-profit clients on meeting their social media needs. One of the most common questions we get asked, is what platforms would be most appropriate for the organisation.

Not-for-profit Social Media Map

Not-for-profit Social Media Map

As a full service marketing agency with an interest in the not-for-profit sector and social media, we thought it would be great to design a map that would help not-for-profits make the most of social media.

Devising this map was quite a challenge!

We initially thought about outcomes, and drawing arrows to different social media platforms. However, as many social media platforms can do more than one thing, we found that this just overcomplicated things.

What we ultimately produced is a Venn diagram inspired social media map. This social media map works around outcomes, for example, if a not-for-profit organisation wanted to only showcase their pictures, Pinterest would be a suitable platform. If they were looking for a platform that was multi-functional, Facebook, Google+ and Twitter would be the way to go.

We believe that this social media map will provide the not-for-profit sector with a simple tool to not only determine what social media tools would be appropriate for their organisation, but also figure out what content would be appropriate for these platforms.

 

Natalia Perera is the Creative Director of Syneka Marketing

What is a Creative Director?

By | Advice, News | No Comments

As the Creative Director of Syneka Marketing, I would like to discuss what the role entails and how I work with our other teams.

I officially became the Creative Director of Syneka in 2012. As a result of our clients asking us for Creative services, we transitioned into a full service marketing agency.

I have always had a strong eye for detail, an understanding of design and creative concepts, as well as a passion for the arts.

Creative Directors generally exist in advertising, marketing, graphic design, film and media agencies. A Creative Director is someone who will make decisions about the creative content produced by an agency. In my role, I undertake a lot of research before I make decisions on print and digital layouts, copywriting and the production of events.

Creative Directors usually provide direction to other staff or contractors in an agency. I provide this direction through a creative brief. I also develop presentations to support the Creative Brief, as I have found that Graphic Designers tend to be visual people. I also lead meetings and workshops to ensure that my team produce high quality work.

I also have the opportunity to undertake some of the Graphic design work. I believe that this keeps me grounded and enables me to understand the programs designers work with and the ability to turn ideas into reality. It also enables me to effectively manage my expectations when I manage others who use these programs.

My role at Syneka Marketing also incorporates pitching for new work with our prospective clients. I find that my creativity enables me to think outside the square to provide innovative solutions that solve our client’s needs.

Being a Creative Director is a very rewarding career, as I have the ability to use my creativity every day during work.

Examples of our rebranded marketing material

Following Our Own Advice – The Rebrand of Syneka Marketing

By | Advice, News | No Comments

In late 2012 we decided to rebrand Syneka Marketing. We strive to be innovative and keep up with the latest marketing and design trends.  We felt that whilst we had consistent branding, a fresh new look would help demonstrate the full range of our services.

Rebranding is not an easy task. Rebranding your own organisation is even more difficult due to the fact that it can be difficult to remain objective. We decided that the best way to approach the rebrand was to treat us the same way as one of our our clients.

We began this process by defining who we are as an agency. We discovered that there were strong links between our brand and that of our Managing Director, Alex.  We also considered  where we want to go into the future and what kind of agency we want to become.

We decided that we want  to be seen as a full service marketing agency, comprised of highly skilled marketing and communication professionals who deliver results with integrity.

We made the decision that we wanted all our rebranded material to be clean, easy to read and recognizable.

The first step in our rebranding process was to develop a logo that was reflective of the organisation that we wanted to become. The logo we selected plays on the first letters of our name and is easy to recognize. We chose various shades of blue as we felt that this reinforced the clean look that we were trying to achieve.

Upon completing the logo we began working on a range of stationery and promotional materials to accompany the logo. We decided to use various segments of circles as this matched our logo and added depth to the design. The circles are representative of our vision, that success begins with strategy and that strategy encompasses the entire organisation.

In 2013 we are ready to launch our rebrand with the development of our new website.  We look forward to servicing our clients creative, strategic and digital needs further in 2013.

At Oriental Spirit for our end of year party

Party to mark the end of 2012

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News | No Comments

We recently held our end of year party at Oriental Spirit on Victoria Street.   It was a nice day for Thai food, given that it was over 30 degrees and so we dined on Thai curries and other delicious dishes to celebrate our accomplishments for the year.

At Oriental Spirit for our end of year party

At Oriental Spirit for our end of year party

2012 has been a busy year for us. I am amazed at how quickly we have been able to grow. I believe that this is because we are a marketing agency that has great integrity. We provide our clients with excellent service and get them the results they want.

We end the year being regarded as the number one provider of marketing services for the not-for profit sector. We also continue providing high quality marketing services to a wide range of small and medium businesses, as well as government entities.

Ariel and Michael joined us in 2012 and have helped us produce websites and creative content for our clients. They both assisted us in our own re-brand which began by changing the Syneka Marketing logo. We hope to complete our re-brand before the New Year with a new website being the final step in this process.

This year marks the first at our head office in Regent Street, Richmond. We were very excited moving into these premises, which are close to the Melbourne Central Business District.

In 2012 I have taken a more active role in the future of Syneka Marketing so it can operate as a full service marketing agency. I am excited about the fact that Syneka Marketing now provides a full range of creative marketing services.

Next year we hope to strengthen Syneka Marketing’s ability to provide integrated marketing services that begin with the right strategy. Alex and I see the strategy as being the start of a wide range of marketing services that we can offer our clients.

We look forward to a successful 2013.