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experiences Archives - Page 2 of 8 - Syneka Marketing

Business Over Breakfast – Inaugural Meeting

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Business Over Breakfast is a business group that meets on a fortnightly basis to promote shared knowledge and networking.

Syneka Marketing is a foundation member of Business Over Breakfast and this morning I attended the first meeting of the group in Australia. Unlike other business networking groups, Business Over Breakfast, has a focus on exchanging knowledge and sharing business experiences.

While Business Over Breakfast is prevalent in the UK, US and New Zealand, Australia’s first Business Over Breakfast Club meets at the Docklands on a fortnightly basis. Please contact me on alex@synekamarketing.com.au if you would like to be part of Australia’s first Business over Breakfast Club.

Young Professional Women Australia – Networking Event

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Young Professional Women Australia provides an opportunity for younger women to network with one another, and work on building their professional careers. The group has a large LinkedIn presence and has recently started hosting events in Melbourne.

As a young woman I attended this event to meet like minded women and to share my experiences with them. The women who attended were from were from a range of different industries including Engineering, HR, Finance and Marketing. It was interesting to hear their stories, and to learn more about their roles.

The event was held in a relaxed setting, and provided me with the opportunity to speak about my marketing expertise.

Networking at Servcorp

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This month is the Small Business Festival, and all over the state various events have been held for the small business sector.

We attended an event held by Servcorp at their office in Collins Street, that is part of their Business Shorts series.

Andre Obradovic, who previously served in the Australian Army spoke at the event. He discussed the concept of the incomplete leader, and how it is very rare to find someone who can do it all.

We believe success in business happens when you work to your strengths, and it was great to hear this reflected in Andre’s speech; where he drew upon his military and corporate experiences.

The event was well managed and had a diverse turn out with businesses gaining insight into the role of a leader.

Significant Women's Network

Significant Women’s Network Meeting

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This morning we were invited to attend the Significant Women’s Network to share our expertise in marketing and our work in creating partnerships between businesses and not-for-profit organisations.

The Significant Women’s Network has been developed to bring together women who hold senior level management positions. The group aims to foster partnerships and shared learnings between not-for-profit organisations and the corporate sector. Topics included innovation, funding sustainability, and how to encourage career progression for women.

Participants were actively engaged in discussion, providing an opportunity to share experiences and viewpoints, while enhancing collaboration between corporates and not-for-profit organisations.

Startup Grind

Startup Grind with Paul Bassat

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Paul Bassat at Startup Grind June 2014

Paul Bassat at Startup Grind June 2014

Seek is often regarded as being one of Australia’s most successful technology start ups. We attended Startup Grind June 2014 and heard Paul Bassat, one of the founders of Seek speak about his experiences with developing the job search platform.

Paul came from a legal background and conceptualized Seek with his brother in the mid 1990s after they found there was a gap in the market for an Internet based job search platform. At this time the internet was fairly new to the general public, and platforms were still in their infancy. The company is now regarded as one of the most successful online job search platforms and has offices around the world.

Paul spoke about how he worked to raise money to establish Seek, as this was required to market the platform. He spoke of the importance of partnerships and how to work with corporate.

Seek is a great example of how with the right marketing, a technology Start Up can enter a market and become a dominant player. Seek was innovative and bold in its marketing approach, and this was one of the main reasons they were able to remain and succeed in their industry.

Paul is a great example of an entrepreneur who was able to succeed by coming up with an idea that has transformed the way Australians find employment.

Governance Mentors

Governance Mentors First Melbourne Training

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I attended the Governance Mentors Melbourne training session for mentors. This training session was the first held in Melbourne, and was facilitated through Volunteer West.

Governance Mentors is a not-for-profit social enterprise that has been developed by Volunteering Western Victoria in response to improving the governance of community organisations.

Governance Mentors provides the opportunity for individuals who are passionate about community governance to volunteer as a mentor to a community board. Mentors are provided with training that enables them to learn more about the program, and what it takes to be a governance mentor.

Governance Mentors training

Governance Mentors training

Many mentors saw being involved as a professional development opportunity, or a way that they could give back to the community and assist an organisation to achieve its goals.

The first part of the training was a networking dinner that enabled mentors to meet and network in an informal context. The dinner also provided an introduction to the program and outlined the topics that would be discussed during the workshop.

Training for this program is highly interactive, with participants having the opportunity to share their experiences and learn from others as they discuss both governance and mentoring.

I am currently the Program Coordinator for Governance Mentors in Melbourne and have assisted Volunteer West with recruitment. It has been great to have such an overwhelmingly positive response to Governance Mentors and to ensure a diverse and highly capable skillset that will be offered to organisations.

We are currently looking to place our mentors with suitable organisations. If you are part of an organisation, or know of an organisation that would benefit from having a governance mentor, please contact me on natalia@synekamarketing.com.au or 1300 965 989.