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#npau TweetChat – Online Fundraising

By Advice, Advice for Not-for-profit Organisations and Charities No Comments

The #npau TweetChat is a fortnightly conversation held over Twitter discussing topics relevant to not-for-profit organisations. Today’s session included a conversation with Petra Dzurovcinova from RiAus who discussed crowdfunding, where communities fundraise online.

The conversation began with a discussion on the requirements for a successful fundraising campaign. This includes the needs to engage existing members and supporters of the organisation. These people are already connected with your cause and should be able to serve as ambassadors for your cause.

While online fundraising might be the primary method of collecting donations, it is important to reinforce your campaign through all forms of marketing, including newsletters, media releases, letters to supporters and other communication tools. Links to your fundraising campaign should be available through Facebook and Twitter, as well as other online tools.

The average amount for an online donation tends to be higher than traditional fundraising, but it is important to make online fundraising as easy as possible for a potential donor.

syneka: @craig_jmac we’ve found that donors who are passionate about the cause keep giving. The wider community needs engagement #npau

While supporters tend to already be passionate about your cause, there is the need to engage the wider community. The use of emotion and storytelling can assist in creating a connection with people who may be unfamiliar with your organisation.

Ultimately donors want to know why they should donate and it is imperative that your campaign is supported by examples of how these funds will contribute to your goals.

All donors should be acknowledged and thanked for their contribution, although privacy should be respected if a donor requests that they remain anonymous.

There is always potential for repeat donations but ensure that you do not over rely on existing donors. Instead of simply asking existing donors for more funds, it is also worth suggesting mentioning that they recommend your cause to their friends and families. This ensures that your donors still have the option of providing a further donation but also encourages wider networks to become involved.

There is definite merit in supporting online donations and not-for-profit organisations should consider how online fundraising could assist their causes.

Connecting Up holds TweetChats on a fortnightly basis each Wednesday afternoon. For the full archive of this conversation please visit storify.com/connectingup/npau-tweetchat-online-fundraising-with-petra-dzur

Marketing your Organisation - promoting and growing not-for-profit organisations

NfP Revolution – Marketing your Organisation

By Advice, Advice for Not-for-profit Organisations and Charities, News, Presentations, Resources 3 Comments

The Not-for-Profit Revolution was a one-day workshop held in Sydney and organised through the Not-for-Profit Network. The workshop aimed to enhance the sustainability of not-for-profit organisations through focusing on sponsorship, fundraising, membership, marketing and emerging technologies.

Marketing your Organisation - promoting and growing not-for-profit organisations

Marketing your Organisation – promoting and growing not-for-profit organisations

I was one of six speakers for the workshop and was the final speaker for the session. I covered the need for strategic marketing, consistent messaging and how tools such as the Internet and social media can reinforce this approach.

The presentation began by exploring the various marketing tools utilised by not-for-profit organisations, such as brochures, websites, newsletters, information sessions and correspondence. It is important to remember that marketing encompasses all areas of contact, including phone and email enquiries.

A marketing plan helps identify the priorities of an organisation, by establishing objectives and identifying the actions that are required to achieve this vision. Importantly, a marketing plan will assist in ensuring consistent communication, by emphasising the importance of branding and key messages.

Organisations need to ensure that technology is considered in the context of their marketing strategies. The Internet and social media can be an effective marketing tool, but only if it reinforces the branding and key messages of the organisation.

Internet websites and social media tools need to be designed with similar branding, colour schemes and content to other forms of communication. Fortunately Internet content can be easily replicated. For example, new content on a website can automatically generate updates on social media tools, such as Twitter, Facebook, LinkedIn and Google Plus.

This approach saves time and also ensures that content is consistent across these tools. This means that someone will be able to receive updates from your organisation regardless of how they choose to connect.

Alex with Peter Buckley (event MC) and session speakers Kevin Cahalane (Membership Growth) and Evelyn Mason (Evelyn Mason and Associates) at the NfP Revolution 2011

Alex with Peter Buckley (event MC) and session speakers Kevin Cahalane (Membership Growth) and Evelyn Mason (Evelyn Mason and Associates) at the NfP Revolution 2011

One of the key themes of the workshop was to highlight new revenue streams for not-for-profit organisations and a consistent marketing approach can achieve this aim.

The Internet and social media should be considered when developing sponsorship and partnership packages for businesses and other partners. Websites and social media tools, provide metrics that can assist in demonstrating value to partners.

Web based metrics include the number of times pages have been viewed, readership of e-mail based newsletters or the demographics of followers on Facebook or Twitter. This enables an organisation to extend its reach and provide additional value that can be measured by sponsors.

In addition, technology can often reduce the costs and time associated with marketing activities. For example, e-mail based newsletters reduces costs compared to posting content and online donations can generate automated receipts.

The Not-for-Profit Revolution will hopefully lead to more effective and consistent marketing for not-for-profit organisations.
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Alex being presented with a certificate for Syneka's $500 donation to the Eastern Volunteers Building Fund

Eastern Volunteers – 35th Annual General Meeting

By Advice for Not-for-profit Organisations and Charities, News One Comment

Eastern Volunteers is a community based organisation that provides community assisted transport for the frail aged and people with disabilities, as well as volunteer recruitment by placing volunteers within over 400 community organisations.

Alex being presented with a certificate for Syneka's $500 donation to the Eastern Volunteers Building Fund

Alex being presented with a certificate for Syneka’s $500 donation to the Eastern Volunteers Building Fund

Like other community organisations, Eastern Volunteers is required to hold an Annual General Meeting to nominate Board Members and executive positions, such as the Chair, Deputy Chair, Treasurer and Secretary. Today’s Annual General Meeting nominated board members, as well as updated EV members on highlights over the past twelve months, including the Annual Fun Run, the second Volunteer Conference and the Multicultural Spring Festival.

These events have assisted Eastern Volunteers in raising its profile within the community and demonstrating the capabilities of the organisation. This has culminated in a partnership with the Maroondah Leader to highlight volunteering roles that exist within the community.

Eastern Volunteers has also advanced its goals of purchasing an accessible premises, with $20,000 raised to assist in fitting out the groundfloor location at 1/36 New Street Ringwood. The Chairman, Terry Macdonald, presented certificates to contributors that donated at least $500 towards the building fund.

Donors that contribute at least $500 will receive a jigsaw piece from a jigsaw mosaic of the building once Eastern Volunteers moves to its new location in 2012.

Syneka donated $500 to the Eastern Volunteers Building Fund Campaign and is pleased to be able to support Eastern Volunteers and the services the organisation provides to the community.