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diploma Archives - Syneka Marketing

Guest Lecturing for the Australian College of Sports and Fitness

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The Australian College of Sports and Fitness is a Registered Training Organisation, delivering accredited courses focusing on health and wellbeing.  I was invited to deliver a guest lecture on marketing to Diploma students.

Sports marketing continues to experience strong growth, and it was great to speak directly to students who are either planning on forming their own business or exploring marketing related roles in the sports sector.

My session discussed the customer experience that is created through the marketing mix, as well as the need to align business goals with marketing outcomes. We explored several case studies that highlighted the need for an integrated marketing approach, including examples such as the poorly executed Woolworths ANZAC Campaign, which failed to adequately risk and the overarching brand experience.

Guest lecturing provides an opportunity to share knowledge with current students and to provide an insight into the real world application of marketing. I wish the students well as they progress towards completing their studies.

Information Sessions on the Swinburne and Eastern Volunteers Collaborative Agreement

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Eastern Volunteers recently signed a collaborative agreement with Swinburne University to deliver educational qualifications to the community sector and volunteers.

Stage one of this program is the introduction of courses relevant to staff that coordinate, supervise and manage volunteers within organisations. Swinburne and Eastern Volunteers are working together to deliver a Certificate IV and Diploma of Management that is relevant for staff members that fulfill these roles.

Throughout this week, the two organisations have held information sessions designed to receive feedback and suggestions in regard to course content and requirements. Several themes have emerged and this will be considered within the course to make sure it Is relevant to the needs of the sector.

The course has been designed to recognize the experiences of staff, providing a strong emphasis on recognizing prior learning to both recognize and enhance available skills in the community sector.

Enrollment is scheduled to begin prior to the end of the year with the first course beginning in early 2012.