dialogue Archives - Syneka Marketing

VECCI Speed Networking – August 2014

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VECCI, the Victorian Employers Chamber of Commerce of Industry, holds regular speed networking events, with the aim of encouraging businesses to network and foster business discussions.

One of the challenges with speed networking, where you are limited to a 60 second timeframe, is the inability to undertake substantial discussion. We find it is useful to use the time in speed networking to discuss respective strengths and therefore suggest a further meeting.

This approach ensures that both businesses are able to identify potential collaboration, or a strategic fit, while recognising that these discussions require further time to explore.

Speed Networking is an opportunity to meet a large number of businesses, offering a diverse range of products and services. It is not a forum for in-depth discussion, so it is important to quickly identify potential opportunities for further dialogue.

We have found VECCI’s Speed Networking Events to be particularly beneficial and it is great to see a range of familiar and new faces at each session.

Speaking about Presentation Skills to the Darfur Australia Network (DAN)

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The Darfur Australia Network (DAN) is a not-for-profit organisation committed to raising awareness about the plight of Sudanese people living in the Darfur region of Sudan and build dialogue between Australians and the people of Darfur.

On Sunday, Alex and I delivered a presentation to the Darfur Australia Network on presentation skills.

The network is planning on collecting signatures at Flinders Street Station this Friday during Refugee week. Our presentation was developed to assist volunteers to collect these signatures by approaching people walking through Flinders Street Station.

Much of the presentation focused on confidence and speaking with passion and purpose, which are essential when speaking about causes.

We believe that while many people develop presentation skills over time through programs such as Toastmasters, it is passion, purpose and confidence that really sells a message and enables a speaker to remain authentic to who they are.

Topics covered during the session included structure, body language, tone and volume.

We made the workshop interactive, and participants were encouraged to ask questions as we worked through the content. There were role plays and questions that all the participants were encouraged to answer.

It was great to see the participants at the workshop speak with confidence and passion about Darfur and their role in the community.

We wish volunteers from the Darfur Australia Network the best with collecting signatures on Friday. If you are at Flinders Street Station between 12-6pm please visit the Darfur Action Network, they will be situated at the centre of the station.

Training Workshop: A practical guide to using Social Media

By Advice, Advice for Not-for-profit Organisations and Charities, News 3 Comments

This morning I was invited by Yarra Ranges Council to conduct social media training with a practical focus, guiding participants through the tools and platforms.

A particular focus was on Facebook, given that over half of Australia’s population has a Facebook account and the high number of community organisations that have created a Facebook Page. I guided participants through the functionality of Facebook, exploring the role of Facebook pages and the timeline layout. There are a number of opportunities to extend reach through Facebook, including the use of a Cover Photo that articulates the aims of the organisation and using multimedia content to encourage engagement.

Facebook favours content from pages that are regularly updated, giving these items greater prominence and reach. As a result, there is a direct benefit in ensuring regularly updated content on Facebook. There is also a need to encourage sharing of content, by asking people that like a page to resend items through their own networks. Facebook should be used as a platform to maintain connections with existing stakeholders and to extend the organisation’s reach.

Alex as the trainer for the Yarra Ranges workshop on social media

Alex as the trainer for the Yarra Ranges workshop on social media

We also covered Twitter looking at the role of the tool in comparison to Facebook, particularly in regard to events and campaigns through the use of hashtags. Twitter is designed for quick, instantaneous updates where there is a need to capture the attention of your followers. Facebook, by comparison, fosters a greater sense of community through people being able to view content on a page and maintain ongoing dialogue.

One of the challenges with social media is the need to generate ongoing content. As a result, we discussed Hootsuite as a tool that enables the scheduling of content and the ability to post on a number of platforms simultaneously. Scheduling content enables organisations to share ownership, as well as providing the ability to review items prior to publishing.

Feedback was extremely positive and attendees each received an advance copy of our Online Marketing eBook. We will be launching a series of eBooks in early 2014, providing the ability to share our knowledge on marketing, membership and social media.

Social Media Training for Community and Not-For-Profit Organisations

By Advice, Advice for Not-for-profit Organisations and Charities, News, Presentations, Resources No Comments

Social media provides an opportunity to extend the reach of not-for-profit organisations and develop further dialogue with stakeholders. Far too many organisations, either ignore social media due to a lack of understanding, or rush into it while failing to recognize the need for an integrated marketing approach.

This morning I delivered a workshop for not-for-profit organisations based in the Yarra Ranges,  covering Melbourne’s outer eastern suburbs, as well as regional townships like Healesville and Warburton.  The workshop covered marketing fundamentals, ensuring that social media is seen as a potential marketing tool that requires a strategic approach.

Like other forms of marketing, there is a need for a consistent approach to social media. Each social media platform, has its own target demographics, and it is important to use the right tools to reach the right people. Platforms like Facebook, can be useful in establishing active communities around organisations. Twitter can be used to provide short and sharp updates on activities. LinkedIn however, enables the fostering of business connections and dialogue through its interactive groups.

Integrating social media with your website, saves time by replicating content across multiple channels, meaning that you are able to provide a consistent message, regardless of how someone connects with your organisation. Most websites support social media integration, with this approach providing time to foster communities, rather than manually adding content.

Like any form of external communications, there is a need to establish policies that guide the use of social media.  Spokespeople should be identified and charged with the responsibility of posting official content.  Other members of the organisation should be encouraged to discuss these topics and to interact with the community.

The official spokespeople should also manage any adverse commentary that may occur.  Organisations should engage negative comments, seeking to resolve complaints outside of social media while highlighting the resolution.  Offensive comments, however, should be immediately removed with an indication that the content violated the organisation’s policies.

Social media can be an extremely effective communication tool when it is used to complement other marketing activities.  It is critical that all marketing and communications is consistent to provide cohesive messages that cut-through and prompt a response.

Today’s workshop discussed the context of social media and delved into the practical components on Facebook and Twitter.  A subsequent course will be held at the Yarra Ranges to exclusively examine the practical elements of using social media.