The Rotary Club of Templestowe is one of 49 Clubs located within Rotary District 9810. Like many other Rotary Clubs, its members are considering how to undertake effective marketing and recruit members into the Club. This evening I was invited to speak to the Rotary Club of Templestowe to discuss my background in local government, as well as provide advice on potential marketing strategies that could be undertaken by the Club.
The presentation utilised examples from the Rotary Club of Ringwood where Syneka Marketing developed a marketing plan to support corporate membership. To provide context, I discussed the demographics of the Maroondah business community and how the large proportion of home-based businesses required a unique approach to encourage participation. As a result the marketing plan focused on three key themes; business development, professional networking and community service, to provide a value proposition for businesses that could only be offered through the Rotary Club of Ringwood.
The Business Networking and Professional Development themes were created through a series of monthly business seminars, which were part of the Club’s meeting cycle. This ensured that businesses were able to learn new skills and gain insights from speakers, while also supporting networking and the creation of new connections. The use of the regular meeting cycles meant the businesses were able to easily attend further Rotary meetings and discover how Rotary assists communities on a local and global scale.