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creativity Archives - Syneka Marketing

HUB St Kilda – Birthday celebrations

By | Advice for Businesses | No Comments

The HUB St Kilda celebrated its birthday on the 16th October. This co-location workspace is based in the centre of St Kilda and brings together an eclectic mix of business owners, with a particular focus on creativity.

We attended the birthday celebrations through the Port Phillip Business Network, which holds events across the municipality.

Cocktails with Creatives

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Creativity can bring your marketing projects to life. With the right logo, visual identity and creative insights your business can stand out from the crowd.

In support of the creative community, we attended Cocktails with Creatives, a monthly event series run by arts.org.au. The events provide an opportunity to network with creatives and share some cocktails.

We met many different creative professionals at the event including photographers, graphic designers and architects.

At Syneka Marketing we work with creatives on turning plans into action by providing project management expertise to ensure our clients are able to gain the outcomes that they seek to achieve.

AMI Event: Break Out of the Box with Cyriel Kortleven

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities | No Comments

The Australian Marketing Institute as Australia’s peak marketing association holds regular events to provide new skills to the marketers and the profession. Last week, we held our first event for 2015, Big Data: Beyond the Buzzwords, where we explored how big data has led to better business decisions.

Big data itself, is a relatively simple concept, where disparate but interrelated data is combined to deliver new insights. At one stage, Big Data as a concept, was considered the forefront of innovation and it is important that marketers continue to explore new methods of delivering greater insight.

Today’s session explored innovation and the need for marketers to remain innovative. International speaker, Cyriel Kortleven led participants through a framework that they can use to remain connected to innovation and to always explore new possibilities. Cyriel worked interactively with attendees to help harness creativity and utilised the excellent facilities provided through the NAB Arena.

Feedback for both Break out of the Box and Big Data: beyond the buzzwords, was extremely positive and it is fantastic to see professional marketers engaging in Australia’s peak marketing association.

Big Data and Innovation: Upcoming events from the Australian Marketing Institute

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government | No Comments

The new year has been begun, and the Victorian State Advisory Committee is hosting two events in February and March to explore the outcomes created through big data and to anticipate the next wave of marketing innovation.

Big data: Turning buzzwords into business outcomes

Begin in February with the practical tools and take home tips surrounding the current buzz topic, big data, courtesy of our special guest speakers Kieran Hagan, IBM (Big Data Technical Sales Manager for Australia and New Zealand), and Dr Con Menictas, Qantas (Senior Statistician at Qantas and Qantas Loyalty).

We have all heard of big data and know we should be using it, but how do we do it?

Date: Thursday 26 February 2015
Time: 7.30am for 7.45am-9.00am
Price: $75 for members, $95 for non-members (as an individual event)

Location: The Hotel Windsor, Bourke Room, Spring Street Melbourne

Break out of the box with Cyriel Kortleven

In March explore the future with a mind-expanding interactive session with international keynote speaker, Cyriel Kortleven. Discover what’s inside the box and how to break out of it. Learn creative skills to survive the idea killers and give yourself a creative boost so you can break your own fixed thinking patterns.

Cyriel has over 14 years’ experience working within the domain of creativity and innovation. He is also author of four books, most recently Less is Beautiful – 69 stories of how ‘less’ succeeds in business growth.

Date: Thursday 5 March 2015
Time: 7.30am for 8.00am-9.30am
Price: $95 (as an individual event)

Location: National Australia Bank, 700 Bourke Street, Docklands

Attend both events for the special price of $150, RSVP by Wednesday 18th February. Contact the AMI on events@ami.org.au to secure your attendance.

Significant Women's Network

Significant Women’s Network Savvy Giving Lunchtime Workshop

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Today I attended the Significant Women’s Network Savvy Giving Lunchtime Workshop.

The Significant Women’s Network is a movement that brings women of influence together. The Savvy Giving workshop was aimed at philanthropists and women who work with, or a part of the not-for-profit sector. The workshop was held at the offices of Logie-Smith Lanyon.

Genevieve Timmons who is a Philanthropic Executive at the Portland House Foundation and is on a range of not-for-profit boards was the keynote speaker at the event. In 2013, she published a book entitled Savvy Giving which was aimed at individuals interested in becoming philanthropists.

A large turnout at the Significant Women's Network Savvy Giving Workshop

A large turnout at the Significant Women’s Network Savvy Giving Workshop

Savvy Giving served as the main point of reference during the workshop where Genevieve took the group through the art and science of what it is like to be a philanthropist in the twenty first century. Issues covered included the fact that giving to not-for-profit organisations depends on an individual’s philosophy, creativity and practicality. She also spoke about the strong link that now exists between delivering tangible outcomes and funding. Now more than ever, not-for-profit organisations are having to demonstrate how they can solve societal problems.

The Savvy Giving Workshop provided me with the opportunity to network with other women who are passionate about the not-for-profit sector. Our Horsham based client, Julie Pettett who is the CEO of Volunteering Western Victoria and Governance Mentors attended the event and was surprised to learn that Genevieve grew up in Horsham.

Overall the event was well delivered and covered content that would be of value to both philanthropists and women working with not-for-profit organisations. We would like to thank the Significant Women’s Network for inviting us to this event.

Creative Female Entrepreneurs regular catch up

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I attended the regular Creative Female Entrepreneurs catch up. This is a Meet Up Group where women with a passion for creativity meet and discuss their businesses, and the challenges of being self employed.

In this particular catch up we discussed various topics, including the challenges of moving to a new office. How to manage time and put structure into a business, and ways to market yourself and the business.

As my business has now found a new office, I was able to share some of the challenges, including what it is like to work out of a Victorian Terrance and the commercial rental process.

One of the outcomes of this catch up is that we will be holding each other accountable for achieving a goal. It is great to witness something positive, and to support discussions with tangible goals.

I look forward to attending the next catch up.