In marketing there are four ways to get work:
- From someone you know;
- Through existing clients;
- Direct sales and communications;
- Pitching for work
Pitching for work has to be one of the most challenging aspects of being a Marketer. Developing a pitch requires a great deal of time and effort, and can sometimes be costly. The risk with investing time in a pitch is that there is a possibility that you may not get the job.
However, pitching is a natural part of marketing. Every marketer has to present pitches to be able to build up the capacity of their agency or to maintain healthy cash flow.
Prospective clients benefit from the pitching process by being able to test ideas and business relationships before committing themselves to a service. The pitch process helps ensure a fit between the marketing agency and client.
Innovation and strategy have been two of the main reasons that Alex and I have been able to win jobs at Syneka Marketing. We also provide clients with a personalized approach and genuinely look after their needs.
Pitching for work can also lead to improvements in sales processes and brand development. We have learned a lot about how others perceive our brand through the pitching process. It is great to see there is little disparity between how potential clients perceive our brand and how we perceive it to be.