creative marketing Archives - Syneka Marketing

Pitching for work is something we do well

Pitching for work – one of the realities of working in marketing

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News No Comments

In marketing there are four ways to get work:

  • From someone you know;
  • Through existing clients;
  • Direct sales and communications;
  • Pitching for work

Pitching for work has to be one of the most challenging aspects of being a Marketer. Developing a pitch requires a great deal of time and effort, and can sometimes be costly.  The risk with investing time in a pitch is that there is a possibility that you may not get the job.

However, pitching  is a natural part of marketing. Every marketer has to present pitches to be able to build up the capacity of their agency or to maintain healthy cash flow.

Prospective clients benefit from the pitching process by being able to test ideas and business relationships before committing themselves to a service.  The pitch process helps ensure a fit between the marketing agency and client.

Innovation and strategy have been two of the main reasons that Alex and I have been able to win jobs at Syneka Marketing. We also provide clients with a personalized approach and genuinely look after their needs.

Pitching for work  can also lead to improvements in sales processes and brand development. We have learned a lot about how others perceive our brand through the pitching process. It is great to see there is little disparity between how potential clients  perceive our brand and how we perceive it to be.

If you would like Syneka Marketing to pitch for your marketing work, then give us a call on 1300 965 989 or email us at info@synekamarketing.com.au.

Syneka Marketing

Welcome to 2013!

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News No Comments

Welcome to 2013! We hope you had a well deserved break and are ready for the upcoming year ahead.

The previous twelve months were a busy time for us, as we consolidated our position as market leaders in the not-for-profit sector. We were featured several times in Third Sector Magazine and maintained regular speaking commitments. Our expertise was also recognized by businesses, where we secured several local and international clients.

Many of our clients requested a full range of marketing services. As a result we have expanded our creative marketing division, providing a full range of print and digital design services. We are pleased to complement our strategic marketing approach with creativity and design flair.

Outsourced marketing and implementation is another area that has often been requested by our clients. We will be offering a range of outsourced marketing packages and details will be released in early 2013. These packages will assist businesses and community organisations with day-to-day marketing activities, underpinned by our focus on strategic direction.

Thank you for your support over the past twelve months, we look forward to working with you in 2013 and beyond.