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creative content Archives - Syneka Marketing

Webinar: Marketing – The Essential Element for Successful Events

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News | No Comments

With so much planning going into the events that you hold, it makes sense to dedicate the same amount of time to marketing them, right? Unfortunately this isn’t always the case.

Join Natalia and Alex as we convene a webinar, hosted by Redback Conferencing, outlining how to ensure that your events are a success.

Details:

When: Tuesday, 16th July 2013
What Time: 11:00 am – 12:00 pm AEST
Where: Register Online or visit www2.redbackconferencing.com.au/marketingessentials
Presenters: Alex Makin and Natalia Perera – Syneka Marketing

Overview:

This webinar will help ensure that the marketing portion of your event takes a front seat. It will provide insights into the need for strategy, securing sponsors and communication tools (including media engagement, invitations and social media) and discuss the essential ingredients for any successful event!

Learn how to:

  • Ensure your event meets your organisation’s goals
  • Planning your event to ensure you meet required timeframes
  • Identify funding opportunities, including sponsorship and grants
  • Encourage effective media engagement to ensure event coverage
  • Engage your communities through social media and online promotion
  • Secure the attendance of VIP’s and other guests/li>

About the Presenters

Alex is the Managing Director and Principal of Syneka Marketing. He has been instrumental in delivering effective marketing solutions to a range of business and not-for-profit organisations for over 10 years.

Natalia has experience in delivering creative content to a diverse range of organisations, including those in the not-for-profit sector. She has strong business acumen and understands how to deliver creative content within budget.

Joining the Webinar:

When: Tuesday, 16th July 2013
What Time: 11:00 am – 12:00 pm AEST
Where: Register Online or visit www2.redbackconferencing.com.au/marketingessentials
Presenters: Alex Makin and Natalia Perera – Syneka Marketing

 

 

Natalia Perera is the Creative Director of Syneka Marketing

What is a Creative Director?

By | Advice, News | No Comments

As the Creative Director of Syneka Marketing, I would like to discuss what the role entails and how I work with our other teams.

I officially became the Creative Director of Syneka in 2012. As a result of our clients asking us for Creative services, we transitioned into a full service marketing agency.

I have always had a strong eye for detail, an understanding of design and creative concepts, as well as a passion for the arts.

Creative Directors generally exist in advertising, marketing, graphic design, film and media agencies. A Creative Director is someone who will make decisions about the creative content produced by an agency. In my role, I undertake a lot of research before I make decisions on print and digital layouts, copywriting and the production of events.

Creative Directors usually provide direction to other staff or contractors in an agency. I provide this direction through a creative brief. I also develop presentations to support the Creative Brief, as I have found that Graphic Designers tend to be visual people. I also lead meetings and workshops to ensure that my team produce high quality work.

I also have the opportunity to undertake some of the Graphic design work. I believe that this keeps me grounded and enables me to understand the programs designers work with and the ability to turn ideas into reality. It also enables me to effectively manage my expectations when I manage others who use these programs.

My role at Syneka Marketing also incorporates pitching for new work with our prospective clients. I find that my creativity enables me to think outside the square to provide innovative solutions that solve our client’s needs.

Being a Creative Director is a very rewarding career, as I have the ability to use my creativity every day during work.