was successfully added to your cart.
Tag

councillor Archives - Syneka Marketing

First Anniversary Celebrations at Emerald Hill Library and Heritage Centre

By | News | No Comments

We attended the first anniversary of the Emerald Hill Library and Heritage Centre. The centre is located directly opposite our office and we joined in the festivities which commenced at noon. Representatives from the Port Phillip City Council including the Mayor and ward councillor were in attendance, and spoke at the event.

Celebrations at the Emerald Hill Library and Heritage Centre

Celebrations at the Emerald Hill Library and Heritage Centre

The event was designed to engage participation from the local South Melbourne populace and drew in a large crowd. A forecourt was opened as part of the event which contains sculptures.

The Port Phillip City Council also showcased a pocket park behind the centre as part of the event. The pocket mark makes use of the back of the library and will be a great place for our personnel to have lunch and enjoy the sunshine over the warmer months.

Social Media Workshop with Leadership Great South Coast

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News, Presentations, Resources | No Comments

Leadership Great South Coast is an annual leadership program provided to 25 emerging leaders from within the business, community and government sectors.  I was invited to workshop the social media component of the program.

Alex presenting at the Great South Leadership Conference

Alex presenting at the Great South Leadership Conference

Social media is used increasingly within both a personal and professional capacity. It is important for emerging leaders to have an understanding of social media and its use as an interactive communication medium.

The workshop was held in Port Fairy. I discussed several social media tools, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+ and others.  Like any communication tool, each social media platform has its own strengths and demographics. LinkedIn, for example, is extremely useful in reaching professional networks, while Pinterest can work well for retail, fashion through the visual representation of content.

Social media is a communication platform that is used in a personal and professional capacity. It is possible to hide content but online privacy is not always guaranteed. It is always better to not share questionable content, rather than to risk it being found by employers or others. Inappropriate content  may adversely affect your reputation or that of your business or organisation.

The Port Fairy Community Services Centre

The Port Fairy Community Services Centre

Similarly, there is a need to manage a social media presence on an ongoing basis.  Social media needs to be kept up-to-date with new content, otherwise its effectiveness is hampered.  The Australian Advertising Standards Board (ASB) has recently ruled that an organisation is responsible for all content on its Facebook page, including items posted by other users.  The ruling was supported by the Australian Competition and Consumer Commission (ACCC) and requires organisations and businesses to actively manage and curate the content on their pages.

The lighthouse at Port Fairy on Griffiths Island

The lighthouse at Port Fairy on Griffiths Island

It is also important to have effective policies that can stimulate and manage discussion on social media. Organisations need to deal effectively with negative comments, taking the time to understand and transform negativity, while promptly removing offensive remarks.  Social media policies should be readily accessible to ensure that all contributors are clear on acceptable usage.

Port Fairy is an extremely picturesque town and it was fantastic to be able to share my social media experiences with aspiring leaders.

I was the first elected Councillor in Australia to utilise blogging along with social media as a communications tool. It is inspiring to be able to share this knowledge with emerging leaders.

 

Harmony Day – Wish You Were Here

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News, Presentations | No Comments

Harmony Day is part of Cultural Diversity Week, designed to celebrate Australia’s multicultural society.

Maroondah has significant cultural influences, including the role of the Mullum Mullum Creek in Wurundjeri culture, European migration that settled into the area after World War II, and more recently communities from South Sudan and Burma.

Alex as Master of Ceremonies for the Maroondah Harmony Day Exhibition and Concert

Alex as Master of Ceremonies for the Maroondah Harmony Day Exhibition and Concert

Eastern Volunteers in partnership with Victoria Police, Relationships Australia Victoria, EACH, Department of Justice, Migrant Information Centre and Maroondah City Council, held a day of cultural festivities on the Main Stage at Eastland Shopping Centre.

Performances included traditional Wurundjeri dances, music from the Chin and Karen communities from Burma, reggae from an African solo guitarist and Scottish highland dancers. I served as the Master of Ceremonies for the proceedings, providing an introduction to each performance, as well as highlighting activities throughout the day.  I also kept the audience engaged, by discussing the activities of the partners and showcasing the range of festivities planned for Harmony Day.

The Harmony Day Concert was supported by a postcard exhibition, featuring community entries depicting cultural diversity.  Entries were received across Maroondah, including from schools, community centres and migrant groups.

The Maroondah Harmony Day Concert and Exhibition featured a range of community performances.

The Maroondah Harmony Day Concert and Exhibition featured a range of community performances.

One of the highlights was Maroondah signing a formal declaration stating that it welcomes refugees.  The Council resolution, declaring Maroondah as a refugee welcome zone, was one of of my last actions as a Councillor in 2012.  Maroondah’s formal signing of the declaration reaffirms this commitment.

The Maroondah Harmony Day Concert and Exhibition enabled the community to showcase the cultural diversity and welcoming atmosphere of Maroondah.  It was a pleasure to perform the role of Master of Ceremonies and to promote cultural understanding through the event.

 

Discussing experiences as a Councillor for the MAV Stand for Council Campaign

By | Government, News | 2 Comments

Being an elected Councillor requires an ongoing time commitment coupled with an understanding of good governance and the ability to respond to community feedback. Victorian council elections will be held at the end of October in all local councils with the exception of Brimbank City Council.

The Municipal Association of Victoria (MAV) provides introductory sessions for prospective council candidates to assist in understanding the role and responsibilities of local government. The sessions include an overview from a neighbouring Council Chief Executive Officer and Councillor to discuss the role of council officers and elected representatives.

This evening I was invited to speak at the information session held at Knox City Council to provide an overview of my experiences in local government and advice on conducting council campaigns. The session provided an opportunity for candidates to discuss the operations of a Council and the role that Councillors undertake within the community. In particular I was able to provide an overview of governance structures for Council to assist candidates in understanding how Councillors can deliver results for the community.

I attended a similar information session in 2005 when I first stood for local government in Maroondah and found that the discussion was useful in gaining an insight into councils.   Candidates should be advised to learn about local government and its decision making processes to ensure that they can become effective representatives for their community.