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corporate membership Archives - Syneka Marketing

Successful Nomination for the Australian Marketing Institute State Advisory Committee

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The Australian Marketing Institute (AMI) is the peak organisation representing the marketing profession and sector within Australia. As a strategic marketing agency, we value the role of the Australian Marketing Institute and have supported the organisation through our corporate membership and event participation.

I have often commented that the profession needs to clearly define its role in delivering successful business or organisational outcomes. While most people have a clear understanding of the outcomes that accountants and lawyers provide, there is a general lack of clarity around marketing and what it delivers.

I believe the best way to influence this discussion is to be part of the decision making processes within the Australian Marketing Institute. I nominated for the Victorian State Advisory Council and have been informed that this nomination has been successful.

The Australian Marketing Institute has undertaken significant governance reforms and it should be an exciting time to be part of the Victorian State Advisory Council.

Third Sector Magazine – Developing a Successful Marketing Plan

By | Advice for Not-for-profit Organisations and Charities, News, Presentations | No Comments

Third Sector Magazine is a publication designed specifically for Australia’s not-for-profit sector. Syneka Marketing as market leader in providing solutions for the not-for-profit sector has been offered editorial content in the Third Sector Magazine.

This edition we covered the steps required to develop a successful marketing plan, utilising the Rotary Club of Ringwood as a case study, through the formation of its corporate membership program.

An edited version of the article is available from Third Sector Magazine and was included in the August edition of the magazine.

The complete edition of the article Developing a Successful Marketing Plan is available for registered members of the Syneka Marketing website. Registration is free and provides exclusive access to presentations, articles and papers.

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Rotary Club of Ringwood

Discussing Marketing Strategies with the Rotary Club of Fern Tree Gully

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Presentations, Resources | No Comments
Alex speaking to the Rotary Club of Fern Tree Gully

Alex speaking to the Rotary Club of Fern Tree Gully

The Rotary Club of Fern Tree Gully is one of the 48 Clubs located in District 9810 and meets on Monday evenings.  This evening I was invited to speak to members of the Club to discuss marketing and membership strategies.

It was great to see a member being inducted during the evening, which provided a great introduction into my session on marketing strategies and membership development.

The Rotary Club of Fern Tree Gully website utilises the District 9810 theme, with their website incorporating the ability to automatically dispatch the club bulletin to members. This approach will enable the Club to easily incorporate social media, such as Facebook to provide additional communication tools.

Individual Rotary Clubs provide local opportunities for service as part of the broader Rotary International.  At a Club level members need to identify the key strengths they bring to Rotary and how this can be utilised to develop key marketing messages.

For example, the Rotary Club of Ringwood used the key Rotary themes of Community Service, Professional Development and Networking to develop a corporate membership program.  This approach enabled the Club to introduce sessions that included topics relevant to the business community.

Clubs need to consider the types of members they wish to attract into Rotary and the messages that are likely to resonate with the identified target markets.  Once the messages have been identified, consideration can be made into the communication tools that should be utilised to reach the prospective members.

Individual members should be equipped with an understanding of the key messages to ensure word of mouth referrals. Statistics for community participation clearly show the prevalence of word of mouth referrals when encouraging people to participate in volunteering. Rotary Clubs are similar and networks are often useful to demonstrate the benefits of Rotary and its service to local and global communities.

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Rotary Club of Ringwood

Discussing Marketing Strategies with the Rotary Club of Templestowe

By | Advice for Not-for-profit Organisations and Charities, News, Resources | No Comments

The Rotary Club of Templestowe is one of 49 Clubs located within Rotary District 9810. Like many other Rotary Clubs, its members are considering how to undertake effective marketing and recruit members into the Club. This evening I was invited to speak to the Rotary Club of Templestowe to discuss my background in local government, as well as provide advice on potential marketing strategies that could be undertaken by the Club.

The presentation utilised examples from the Rotary Club of Ringwood where Syneka Marketing developed a marketing plan to support corporate membership. To provide context, I discussed the demographics of the Maroondah business community and how the large proportion of home-based businesses required a unique approach to encourage participation. As a result the marketing plan focused on three key themes; business development, professional networking and community service, to provide a value proposition for businesses that could only be offered through the Rotary Club of Ringwood.

The Business Networking and Professional Development themes were created through a series of monthly business seminars, which were part of the Club’s meeting cycle. This ensured that businesses were able to learn new skills and gain insights from speakers, while also supporting networking and the creation of new connections. The use of the regular meeting cycles meant the businesses were able to easily attend further Rotary meetings and discover how Rotary assists communities on a local and global scale.

A strategic marketing approach will assist Rotary Clubs in being able to consider their strengths and how they can position themselves to reach prospective members.
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