corporate members Archives - Syneka Marketing

Successful Nomination for the Australian Marketing Institute State Advisory Committee

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The Australian Marketing Institute (AMI) is the peak organisation representing the marketing profession and sector within Australia. As a strategic marketing agency, we value the role of the Australian Marketing Institute and have supported the organisation through our corporate membership and event participation.

I have often commented that the profession needs to clearly define its role in delivering successful business or organisational outcomes. While most people have a clear understanding of the outcomes that accountants and lawyers provide, there is a general lack of clarity around marketing and what it delivers.

I believe the best way to influence this discussion is to be part of the decision making processes within the Australian Marketing Institute. I nominated for the Victorian State Advisory Council and have been informed that this nomination has been successful.

The Australian Marketing Institute has undertaken significant governance reforms and it should be an exciting time to be part of the Victorian State Advisory Council.

Third Sector Magazine – Developing a Successful Marketing Plan

By Advice for Not-for-profit Organisations and Charities, News, Presentations No Comments

Third Sector Magazine is a publication designed specifically for Australia’s not-for-profit sector. Syneka Marketing as market leader in providing solutions for the not-for-profit sector has been offered editorial content in the Third Sector Magazine.

This edition we covered the steps required to develop a successful marketing plan, utilising the Rotary Club of Ringwood as a case study, through the formation of its corporate membership program.

An edited version of the article is available from Third Sector Magazine and was included in the August edition of the magazine.

The complete edition of the article Developing a Successful Marketing Plan is available for registered members of the Syneka Marketing website. Registration is free and provides exclusive access to presentations, articles and papers.

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Rotary Club of Ringwood

Rotary District 9810 Changeover Dinner for 2012-2013

By Advice for Not-for-profit Organisations and Charities, News No Comments

The Rotary District 9810 consists of 48 Rotary Clubs across Melbourne’s eastern and southeastern suburbs. Rotary positions are held for an annual term and each year individual Clubs and the District hold a changeover function to highlight goals for the year ahead.

This evening I attended the Changeover Evening for District 9810, with Brian Martin entering the role of District Governor from Juliet Riseley. As a Rotarian, through my membership of the Rotary Club of Ringwood and the Rotary eClub of Greater Melbourne, Syneka Marketing has been able to assist Clubs in developing marketing strategies and a cohesive online presence.

Syneka Marketing has created a consistent and integrated website presence for several Clubs over the past year, including:

This approach has ensured cohesive branding for Rotary, while also enabling individual Clubs to demonstrate their local community focus. Consistent branding helps convey the key themes of Rotary, making it easier for prospective members to recognise the core element of community service and how they can make a difference.

In addition, Syneka Marketing worked with the Rotary Club of Ringwood to develop a marketing plan to attract corporate members.  This marketing plan focused on the key Rotary themes of service to the community, professional networking and personal development. The program includes a regular series of business seminars to connect Rotary with the business community and to demonstrate the merits of membership.

Syneka Marketing also developed the website for the Rotary eClub of Greater Melbourne, enabling the creation of a virtual Rotary Club, while replicating a traditional meeting environment through forums and online chat functionality. The eClub will enable Rotary to reach new markets for membership and Syneka Marketing will be developing a marketing plan as part of the Membership Committee.

Rotary Club of Ringwood

Discussing Marketing Strategies with the Rotary Club of Templestowe

By Advice for Not-for-profit Organisations and Charities, News, Resources No Comments

The Rotary Club of Templestowe is one of 49 Clubs located within Rotary District 9810. Like many other Rotary Clubs, its members are considering how to undertake effective marketing and recruit members into the Club. This evening I was invited to speak to the Rotary Club of Templestowe to discuss my background in local government, as well as provide advice on potential marketing strategies that could be undertaken by the Club.

The presentation utilised examples from the Rotary Club of Ringwood where Syneka Marketing developed a marketing plan to support corporate membership. To provide context, I discussed the demographics of the Maroondah business community and how the large proportion of home-based businesses required a unique approach to encourage participation. As a result the marketing plan focused on three key themes; business development, professional networking and community service, to provide a value proposition for businesses that could only be offered through the Rotary Club of Ringwood.

The Business Networking and Professional Development themes were created through a series of monthly business seminars, which were part of the Club’s meeting cycle. This ensured that businesses were able to learn new skills and gain insights from speakers, while also supporting networking and the creation of new connections. The use of the regular meeting cycles meant the businesses were able to easily attend further Rotary meetings and discover how Rotary assists communities on a local and global scale.

A strategic marketing approach will assist Rotary Clubs in being able to consider their strengths and how they can position themselves to reach prospective members.
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The Rotary Club of Ringwood: Business Seminar – understanding the local economy

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities 2 Comments

The Rotary Club of Ringwood is one of several clubs that is developing a pilot program for Corporate Membership.  The program aims to connect Rotary with the next generation of business owners and leaders.

This evening the Rotary Club of Ringwood held its second business seminar where attendees heard from Phil Turner, the Director of City Development and Chris Zidak, Manager of Business Development.

Phil and Chris discussed upcoming projects and development within Ringwood and Maroondah.  The discussion explored the current pace of residential and commercial development, as well as initiatives undertaken by Council such as the redevelopment of Ringwood Library and the Ringwood Aquatic Centre.

The Rotary Club of Ringwood’s Business Seminars are designed to provide topics that are relevant to the needs of the business community, while also highlighting Rotary’s core concepts; service to the community, professional development and networking.

The Rotary Club of Ringwood will be holding specific Business Seminars on a monthly basis.

Rotary Club of Ringwood – Business Seminar: The Global Economy

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Presentations No Comments

The Rotary Club of Ringwood is one of several Clubs across the world that is participating in a pilot program to encourage Corporate Members.  Rotary began as a service club for business professionals and the Corporate Membership program is designed to help connect Rotary with a new generation of businesses.

Syneka Marketing developed the marketing plan for the Rotary Club of Ringwood’s corporate membership program.  The marketing plan is designed to reach Maroondah’s 8,000 businesses, through building on the strengths of Rotary in professional development, networking and community service.

Tonight marked the first Business Seminar, which featured Roger Ellingworth, a financial planner who discussed the global economy and how businesses can manage economic uncertainty.

Roger was the first speaker in the two-part Business Seminar, providing an overview on the global economy and how businesses can be part of the global community.

The Rotary Club of Ringwood’s Business Seminars provide value to businesses by connecting providing speakers that can deliver advice and through networking with other businesses.  For further information please visit www.ringwoodrotary.org.au.