comprehensive marketing Archives - Syneka Marketing

How to create a plan that works

By Advice for Businesses No Comments

In business, as in life, sometimes things do not go according to plan.

If you are finding that things are not going to plan, the first thing to do is not to panic. Marketing Plans are designed to deliver ongoing results and you should have metrics that enable you to evaluate results.

Creating a plan that works can be challenging, and this is why as marketers we have the established credentials and expertise to create informed plans that deliver results.

The following five factors are important in ensuring that a marketing plan is effective.

Take into account your changing environment – when constructing a plan, take into account factors that may be subject to change. If there are emerging trends, or changing competitive pressures, consider how to turn these into opportunities.

Do your research – a plan is based on the information that is researched and analysed. Almost half of the content in our plans includes research into the current and future context to create a responsive and proactive marketing approach. Without the right research, you can reach the wrong conclusions. Make sure you take an objective and analytical approach when conducting research.

Be realistic – develop a plan that works with you rather than against you. There is no point developing a series of actions if you do not have the time or budget to implement them. Work to your strengths and ensure you create a plan that fits your business, in terms of skills, time and budgetary requirements.

Plans are only effective if you implement them – once you have a plan, start implementing it. Our comprehensive marketing plans are broken down on a week by week basis. By breaking down your plan, it becomes less daunting and easier for you to implement.

Measure your results – a marketing plan should have metrics built into it, so that you can track your progress. Set performance indicators and evaluate these results. Be proactive and respond to changes before they become problematic and impact you over the long term.

By developing and implementing a plan you will achieve ongoing success. A plan is developed to enable you to achieve your goals, so make sure it is built on solid foundations.

Syneka Marketing recognised twice at the Australian Marketing Institute’s Awards for Marketing Excellence

By Advice for Businesses, News 6 Comments

As the peak body representing the marketing industry in Australia, the Australian Marketing Institute hosts the annual Awards for Marketing Excellence.

Last year, Syneka Marketing was a finalist for its work in the rebranding of Volunteering Western Victoria. This year we were awarded as finalists for two separate projects, the formation of HomeGround Real Estate, as well as the marketing and development of Governance Mentors.

Both projects are social enterprises that enable organisations to diversify income and create new opportunities for growth. These projects highlight the role of marketing in fostering innovation and leveraging strengths.

Alex and Natalia with Chirstine Walker, the State Chair of the Australian Marketing Institute

Alex and Natalia with Chirstine Walker, the State Chair of the Australian Marketing Institute

Our proven marketing methodology delivers comprehensive marketing plans, that understand the existing content and recognise potential. Both plans were supported by detailed implementation schedules to evaluate results.

We are again delighted at the ongoing recognition we have received through the Australian Marketing Institute and in seeing the ongoing results of our work as a marketing agency.

#npau Tweetchat – Being a Responsible Facebook Administrator

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government No Comments

There has been considerable debate around the responsibilities of administering and moderating social media tools, such as Facebook pages. The Advertising Standards Board (ASB) and the Australian Competition and Consumer Commission (ACCC) have recently determined that comments on an organisation or business Facebook page, as well as user generated content, is considered a form of advertising.

This has significant ramifications, given that an organisation is not only liable for its own content on social media networks, but also content posted on the page by followers. As a result there is a need for strong and proactive social media policies to manage social media and to establish acceptable guidelines for content.

Today’s #npau tweetchat discussed how the not-for-profit sector should respond to managing Facebook content.  The discussion equally applies to businesses that are utilising social media as a marketing tool:


Given that these recent rulings have clarified the role of social media as a form of advertising, it is essential that a cohesive marketing approach is adopted.  Social Media is a form of marketing and should be supported by a comprehensive marketing strategy.

Likewise social media needs to treated as any other form of media engagement and should be supported by policies that identify designated spokespeople and acceptable parameters for comments.

Comments that express negativity should be engaged so that an organisation can demonstrate its commitment to customer service and responding to feedback.   Guidelines should clearly stipulate that offensive comments such as those that discriminate, bully or make false claims (including spam) will be removed and not tolerated.

Social media can be a valuable marketing tool but ensure that the policies and guidelines are in place as part of an overall marketing strategy.