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community organisation Archives - Syneka Marketing

Introducing the Membership Growth Toolkit – Grow your membership and revenue

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News | No Comments

Every association, community organisation, sporting/leisure club and educational institution worldwide – needs to grow their membership and their member revenue. Membership Growth in conjunction with Syneka Marketing, has just launched the most powerful member building program ever produced.

THE MEMBERSHIP GROWTH TOOLKIT –the only membership program you will ever need!

Membership Growth Together

The ideas, guidelines, templates and exercises in The Membership Growth Toolkit (complete with worksheets, case studies and practical examples) will give you the most dynamic, step-by-step plan to dramatically increase your membership this year and for the future. It is a program that you can tailor to your unique membership building requirements – it is simple to use and will allow you to achieve your membership goals effectively, efficiently and with ease.

The Membership Growth Toolkit is divided into nine chapters – each one detailing ways to increase your membership. After a solid overview, with tips and hints to get the most from your program (chapter 1) we move into marketing strategies for recruitment and retention (chapter 2) followed by a complete guide to member recruitment in chapter 3. Once you have solid recruitment plans in place, we move to chapter 4 – member retention – and cover first year member management, how to communicate and engage with your members and how to give and receive quality member feedback.

Chapter 5 covers the vital areas of developing your renewals campaign as well as key ways to win back lost or late paying members. We then move to chapter 6 on building your member revenue – through diverse ways to sell membership upgrades, products, services (such as professional development) and using your member data base to gain more revenue, more often from your members. Chapter 7 will take you through a number of key methods to ensure that you will stabilise your membership and continue to recruit new members, even when times get tough. Never mind what the market is doing, it is what you are doing that counts, in order to ensure future sustainability.

The membership growth tookit is a comprehensive membership resource

The Membership Growth Tookit is a comprehensive membership resource

First impressions matter, and in Chapter 8 you will discover ways to develop and implement creative concepts and materials to ensure members and prospects alike are fully aware of your organisation and your brand. The final chapter 9 will assist you in getting the absolute best with your on-line strategies including your website, social media and other internet tools to build member relationships and loyalty.
The Membership Growth Toolkit is easy to order, is packed with value adding extras and is the only resource you will ever need to build your membership and your membership revenue.

View the Membership Growth Toolkit at www.membershipgrowthtoolkit.com.au

Governance Mentors

Governance Mentors Horsham Breakfast

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

We attended the first Governance Mentors breakfast for Mentors in Horsham.

The first Governance Mentors Breakfast in Horsham

The first Governance Mentors Breakfast in Horsham

Governance Mentors is an innovative not-for-profit enterprise that has been developed by Volunteering Western Victoria to build community through governance mentoring.

Mentors have been recruited in both the Wimmera and Melbourne. The first Governance Mentors breakfast provided an opportunity for regional mentors to learn more about the Governance Mentor website and also provided an opportunity for networking.

As a part of our engagement with the social enterprise, we developed a website that provides mentors with resources and a discussion forum they can use while mentoring community organisations. This enables mentors to connect with one another, forming a network built around fostering good governance.

Introducing the new Governance Mentors website

Introducing the new Governance Mentors website

Alex gave a presentation on this website during the breakfast to the group and we also took photographs of the event.

The event was well received with mentors learning about new developments and gaining insight into the new website.

Governance Mentors

Governance Mentors – now seeking organisations

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities | No Comments

Governance Mentors is an innovative not-for-profit social enterprise that builds community through governance mentoring. The social enterprise was formed by Volunteering Western Victoria and is delivered in partnership with Eastern Volunteers and Volunteer West.

Governance Mentors involves the matching voluntary mentor with a community organisation over a twelve month time frame. During this time the mentor will support the committee of management by providing advice on good governance practices.

Mentor training has commenced, and Governance Mentors is currently seeking organisations that would like to participate in the program with the aim of strengthening governance.

A mentor will not take the place of a committee member, but instead will provide advice in an advisory capacity on good governance practices. Similarly, rather than providing one-off training, Governance Mentors aims to foster ongoing learning and development through mentoring.

The program is available for both staffed and unstaffed organisations. A Program Coordinator will match mentors with complementary skills to the identified needs of a community organisation.

Further information on Governance Mentors can be found at www.governancementors.org.au or email info@governancementors.org.au.

Governance Mentors

Governance Mentors First Melbourne Training

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I attended the Governance Mentors Melbourne training session for mentors. This training session was the first held in Melbourne, and was facilitated through Volunteer West.

Governance Mentors is a not-for-profit social enterprise that has been developed by Volunteering Western Victoria in response to improving the governance of community organisations.

Governance Mentors provides the opportunity for individuals who are passionate about community governance to volunteer as a mentor to a community board. Mentors are provided with training that enables them to learn more about the program, and what it takes to be a governance mentor.

Governance Mentors training

Governance Mentors training

Many mentors saw being involved as a professional development opportunity, or a way that they could give back to the community and assist an organisation to achieve its goals.

The first part of the training was a networking dinner that enabled mentors to meet and network in an informal context. The dinner also provided an introduction to the program and outlined the topics that would be discussed during the workshop.

Training for this program is highly interactive, with participants having the opportunity to share their experiences and learn from others as they discuss both governance and mentoring.

I am currently the Program Coordinator for Governance Mentors in Melbourne and have assisted Volunteer West with recruitment. It has been great to have such an overwhelmingly positive response to Governance Mentors and to ensure a diverse and highly capable skillset that will be offered to organisations.

We are currently looking to place our mentors with suitable organisations. If you are part of an organisation, or know of an organisation that would benefit from having a governance mentor, please contact me on natalia@synekamarketing.com.au or 1300 965 989.

Governance Mentors

Second Training Session for Governance Mentors

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Governance Mentors, an initiative of Volunteering Western Victoria, is a new social enterprise that has been developed to provide community leaders with the opportunity to mentor community organisations, to deliver good governance.

We have been assisting Volunteering Western Victoria in implementing a marketing plan for Governance Mentors. As part of this implementation process, I have become the Melbourne Program Coordinator, to test the scalability of the social enterprise and its ability to achieve its aims.

As the Melbourne based Program Coordinator, it has been my role to help find and match mentors with potential organisations. In addition, I provide ongoing support to ensure that mentors and organisations are achieving positive outcomes.

The Second Training Session of Governance Mentors

The Second Training Session of Governance Mentors

The second training session for Governance Mentors was held in Horsham, with a second group of mentors now ready to support community organisations.

Training enables mentors to reinforce their knowledge on their role and the program. Mentors were encouraged to learn from one another and share the experiences they have in working and volunteering for community groups.

Our marketing plan identified the need to develop the narrative of Governance Mentors, explaining the importance of good governance and the outcomes that will be achieved. We undertook video interviews with mentors and other stakeholders to gain an insight into the program.

Mentors in training

Mentors in training

Governance Mentors is an innovative program that offers professional development through volunteering.

If you would like to participate in this program, please contact me on 1300 965 989 or email natalia@synekamarketing.com.au.

City of Yarra

International Womens Day Lunch

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Today I attended a lunch organised by the City of Yarra to commemorate International Womens Day.

The event focused on celebrating the achievements of women who are inspiring change in the City of Yarra. Many women from businesses and community organisations situated within the City of Yarra were in attendance.

The event marked the launch of the inaugural Inspirational Women in Yarra Award which was won by Maggie Maguire, the CEO of the Abbotsford Convent, who has been instrumental in transforming the convent into what it is today.

Kate Jenkins speaks at International Womens Day Celebrations in Yarra

Kate Jenkins speaks at International Womens Day Celebrations in Yarra

Victoria’s Equal Opportunity and Human Rights Commissioner Kate Jenkins spoke at the event about her personal experiences as a woman in business, and the work that she is undertaking in her role as the Commissioner.

As a woman in business, attending International Womens Day celebrations is a great way of recognizing the community and business contributions made by women.