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community feedback Archives - Syneka Marketing

Pro Bono Australia: Awards Show Positive Impact of NFP Marketing

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

Syneka Marketing has received significant media coverage following our nomination as State Finalists in the Australian Marketing Institute’s Excellence in Marketing Awards.

Our work with Volunteering Western Victoria demonstrates the positive impact that can be created through marketing.  We successfully transformed Wimmera Volunteers into Volunteering Western Victoria, positioning the organisation as a regional peak that can confidently engage stakeholders in the region.

Pro Bono Australia is a community for people engaged in the not-for-profit and community sectors.  We have worked closely with Pro Bono Australia, providing editorial content on marketing and it is great to see our nomination covered in Pro Bono Australia’s Featured News:

Awards Show Positive Impact of NFP Marketing

A Melbourne marketing agency is a Victorian finalist in awards that recognise the role of marketing to create positive social change. 

Syneka Marketing is a finalist for the Australian Marketing Institute (AMI) Awards for Marketing Excellence for its work in developing a new vision for a regional Not for Profit volunteer organisation.

Syneka is a Victorian finalist for the ‘Marketing on a Shoestring’ category. The submission outlined the results of a marketing plan for Volunteering Western Victoria, a Not for Profit based in Horsham, which assists volunteer-involving organisations, as well as providing community based transport for the frail aged and people with disabilities.

Effective marketing does not need to be costly,” Syneka Marketing Managing Director Alex Makin said.

“Our work with Volunteering Western Victoria (VWV) resulted in a marketing plan that created a new vision, reinforced by a new brand and identity.”

“The marketing plan elevated us into a peak organisation, that empowers communities and supports volunteers,” VWV CEO Julie Pettett said.

“We have been able to deliver new initiatives, like our Volunteering Recognition Awards, which had over 200 attendees.

“Community feedback in regard to the marketing plan has been overwhelmingly positive.

A recent survey to evaluate its effectiveness, confirmed that volunteers have noticed ‘the new branding’, a proactive approach and a greater presence’ for the organisation.”

“Our confirmation as a finalist shows the positive impact that can be created through marketing, and how we as marketers can create social change,” Mr. Makin said.

Details are available at: www.probonoaustralia.com.au/news/2013/09/awards-show-positive-impact-nfp-marketing

Media Release: Award Finalist Shows the Positive Impact of Marketing

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News | No Comments

MEDIA RELEASE: Thursday, 19 September 2013
FOR IMMEDIATE RELEASE

Syneka Marketing is a finalist for the Australian Marketing Institute’s (AMI) Awards for Marketing Excellence, recognising its role in using marketing to create positive social change, by developing a new vision for a regional not-for-profit organisation.

Effective marketing does not need to be costly. Marketing shows how you can achieve your vision for the future”, Syneka Marketing Managing Director Alex Makin said. “Our work with Volunteering Western Victoria (VWV) resulted in a marketing plan that created a new vision, reinforced by a new brand and identity”.

Syneka Marketing is a Victorian finalist for the ‘Marketing on a Shoestring’ category in the Awards for Marketing Excellence. The submission outlined the results of a marketing plan for VWV, a not-for-profit based in Horsham that needed to redefine its purpose.

“The marketing plan elevated us into a peak organisation, that empowers communities and supports volunteers”, VWV CEO Julie Pettett explained. “We have been able to deliver new initiatives, like our Volunteering Recognition Awards, which had over 200 attendees”.

Community feedback in regard to the marketing plan has been overwhelmingly positive. A recent survey to evaluate its effectiveness, confirmed that volunteers have noticed ‘the new branding, a proactive approach and a greater presence’ for the organisation.

“Our confirmation as a finalist shows the positive impact that can be created through marketing, and how we as marketers can create social change”, Mr. Makin concluded.

About Syneka Marketing
Syneka Marketing is a full-service marketing agency in Richmond. Syneka Marketing was the first Australian marketing agency to work with not-for-profit organisations to demonstrate the positive impact of marketing. Visit www.synekamarketing.com.au.

About Volunteering Western Victoria
From our establishment in 1984 as Wimmera Volunteers, to emerging as a volunteer resource centre and coupled with our long history of service provision, Volunteering Western Victoria has continued to evolve. We are committed to implementing the supporting initiatives outlined in the strategic plan. Our organisation is in its third decade of operation and continues to grow and influence exponentially.

ALL MEDIA ENQUIRIES: ALEX MAKIN ON 0409 136 213
– ENDS –

Discussing experiences as a Councillor for the MAV Stand for Council Campaign

By | Government, News | 2 Comments

Being an elected Councillor requires an ongoing time commitment coupled with an understanding of good governance and the ability to respond to community feedback. Victorian council elections will be held at the end of October in all local councils with the exception of Brimbank City Council.

The Municipal Association of Victoria (MAV) provides introductory sessions for prospective council candidates to assist in understanding the role and responsibilities of local government. The sessions include an overview from a neighbouring Council Chief Executive Officer and Councillor to discuss the role of council officers and elected representatives.

This evening I was invited to speak at the information session held at Knox City Council to provide an overview of my experiences in local government and advice on conducting council campaigns. The session provided an opportunity for candidates to discuss the operations of a Council and the role that Councillors undertake within the community. In particular I was able to provide an overview of governance structures for Council to assist candidates in understanding how Councillors can deliver results for the community.

I attended a similar information session in 2005 when I first stood for local government in Maroondah and found that the discussion was useful in gaining an insight into councils.   Candidates should be advised to learn about local government and its decision making processes to ensure that they can become effective representatives for their community.