communications strategy Archives - Syneka Marketing

DM Forum

DM Forum – October 2015

By Advice for Businesses No Comments

We attended the October DM forum. The DM forum is a quarterly event series that brings together professional marketers.

This event contained speakers from LinkedIn and the Great Ocean Road.

The speaker from LinkedIn provided insights into new features and best practice around utilising a LinkedIn company page. As avid users of LinkedIn, Alex won a prize when discussing best practices for posting on LinkedIn.

The presentation on the Great Ocean Road focused on the creative communications strategy for the towns located along the Great Ocean Road. Of interest to us will be the impact of this strategy in achieving measurable results.

For information about the next DM forum please visit dmforum.com.au.

Australian Marketing Institute

Australian Marketing Institute – Communications Subcommittee

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News 5 Comments

The Australian Marketing Institute (AMI) is the peak association representing marketing within Australia. Members can become involved with the AMI through various subcommittees that help identify and implement a vision for the organisation.

This year I nominated for the Communications Subcommittee and attended my first meeting this evening. This Subcommittee is charged with identifying a communications strategy for the AMI with the aim of engaging and re-engaging members.

As a member of the Communications Subcommittee I am aiming to share my expertise in working with businesses and not-for-profit organisations. In addition, I can share my knowledge in working across a range of marketing mediums, including offline communications, e-mail and social media.

The Communications Subcommittee is meeting frequently throughout the year to ensure it can strengthen the AMI’s ability to communicate with members and prospective members.