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commonwealth Archives - Syneka Marketing

Significant Women’s Network – Evening with Kelly O’Dwyer

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities | No Comments

The National Foundation for Australian Women and the Significant Women’s Network share a similar ethos in strengthening leadership development for women. This evening the organisations held a dinner and discussion evening with Kelly O’Dywer, the Member for Higgins and Parliamentary Secretary to the Treasurer.

Kelly discussed the need to promote gender equity through addressing inequities in taxation and the Government’s role in tackling the ongoing issue of domestic violence.  The discussion provided an opportunity to explore how gender inequity can be addressed through the Commonwealth Government and society.

The Significant Women’s Network hosts a series of professional development and networking events throughout the year, for further details visit www.significantwomensnetwork.com

Introducing HomeGround Real Estate

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

Organisations within the not-for-profit sector often experience challenges due to funding uncertainty. For many organisations, government, across Local, State and the Commonwealth, is a significant funding contributor, but this is not keeping pace with changing needs.

Attendees at the launch of HomeGround Real Estate

Attendees at the launch of HomeGround Real Estate

As a result, many organisations are seeking Strategies to diversify their income to complement existing funding sources. We’ve been working with HomeGround Services, one of Melbourne’s leading housing and homelessness providers to deliver HomeGround Real Estate, Australia’s first not-for-profit real estate agency.

HomeGround Services has managed hundreds of properties over the past 15 years. HomeGround Real Estate extends this existing expertise through the formation of a social enterprise that will deliver property management services to the wider community.

The launch of HomeGround Real Estate at Deakin Edge, Federation Square

The launch of HomeGround Real Estate at Deakin Edge, Federation Square

This morning saw the official launch of HomeGround Real Estate at Federation Square. The launch featured speakers who discussed the impact of the organisation, and vision of HomeGround Real Estate.

The real estate industry is a highly competitive sector, with many entrants and a low level of differentiation. HomeGround Real Estate, however, has a clear point of difference, being a social enterprise that reinvests funds into the services provided by the organisation.

Vicky from the Council to Homeless Persons, discussing the impact of HomeGround Real Estate

Vicky from the Council to Homeless Persons, discussing the impact of HomeGround Real Estate

The agency will specialise in property management and offer three options for landlords. The first includes the ability receive market rental returns, reinforced by demonstrable property management expertise. In this instance, HomeGround is comparable to other agencies, but with the knowledge that utilising the agency provides an opportunity to assist HomeGround through new revenue sources.

In addition, there is the opportunity to support HomeGround’s Affordable Housing Initiative, by offering properties at below market rates or through philanthropy. Under this initiative, HomeGround provides support to ensure ongoing care of the property.

Each of these options provides the opportunity to support the aims of HomeGround Services, with the knowledge that the income provided through the agency is supporting the wider community.

HomeGround Real Estate is an example of innovation in a sector that must identify new opportunities that can provide funding certainty. In addition, HomeGround Real Estate enables landlords to make an ethical choice that can transform the perceptions that people may hold of the real estate industry.

For details please visit www.homegroundrealestate.com.au.

Property Management for Socially Conscious Landlords

Property Management for Socially Conscious Landlords

#CU12 – the Connecting Up 2012 Conference

By | Advice for Not-for-profit Organisations and Charities, News | 3 Comments

Connecting Up is a not-for-profit organisation that exists to enhance the level of IT and technology within other not-for-profit organisations. Connecting Up holds an annual conference and this year I was a guest presenter holding the session ‘Marketing Your Strengths’.

The Connecting Up Conference began with a breakfast featuring two speakers from the Australian Charities and Not-for-profits Commission (ACNC). The Commission is as a statutory authority responsible for regulating the not-for-profit sector.

The Commission’s short-term focus will be charities, particularly in considering taxation concessions (such as DGR and PBI status) and reporting requirements. It is anticipated however that other not-for-profit organisations will be part of the Commission’s responsibilities over the longer term.

While harmonisation of laws between Commonwealth and State/Territory is required, it is envisaged at the Commission will become a ‘one-stop-shop’ for charities and not-for-profit organisations. This should assist in providing timely and accurate information to the sector, particularly in regard to the potential for taxation concessions.

The Australian Charities and Not-for-profit Commission should be a positive initiative for the sector, particularly if it is accompanied by the harmonisation of various laws that regulate charities and not-for-profit organisations.

I was able to attend several other sessions at Connecting Up, with topics covering cloud computing, social media and the use of technology.

Given that many not-for-profit organisations are busy undertaking day-to-day activities, there is a tendency to overlook technology and marketing due to a focus on operational tasks.

The Connecting Up Conference aimed to showcase the options and solutions that exist for not-for-profit organisations. As a result there was strong focus on innovation and how not-for-profit organisations can gain additional value through social networking, marketing and technology.

One of the highlights was an organised networking session, which provided a great way to meet other attendees. While many conferences discuss how they provide networking, Connecting Up made this a feature by facilitating networking between conference delegates.

Congratulations to the team at Connecting Up for organising such a great conference, we look forward to being involved in future years.