was successfully added to your cart.
Tag

committee members Archives - Syneka Marketing

Planning for the year ahead: Australian Marketing Institute Victoria Advisory Committee

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities | No Comments

The Victorian Advisory Committee of the Australian Marketing Institute has been busy planning for the year ahead. As Chair of the Victorian Advisory Committee, it is exiting to work with committee members who are dedicated to strengthening the role and purpose of marketing.

Stay tuned for details of our upcoming events so you can engage with Australia’s peak marketing body.

Governance Mentors

Governance Mentors – Inaugural Training

By | Advice, Advice for Not-for-profit Organisations and Charities | One Comment

Governance Mentors is a new initiative developed by Volunteering Western Victoria. The program aims to strengthen the capacity of the not-for-profit sector, by pairing mentors with community organisations.

The program has been developed over the past two years, with a steering group developing a model that incorporates measurement and evaluation. Governance Mentors reached an important milestone, with the first training session being conducted.

We prepared the marketing plan for Governance Mentors, identifying opportunities for growth and development. To support the plan, I participated in the training session, with the aim of becoming a mentor within the program.

Governance Mentors is a program that has been developed to help boards and committees achieve their aims

Governance Mentors has been developed to help boards and committees achieve their aims

The training session guided participants through the practice of mentoring, with a focus on providing advice, and reinforcing good governance principles. A mentor aims to provide advice and assist organisations in working towards achieving their aims.

Unlike other programs, Governance Mentors involves working with boards or the committee as a whole, rather than specific individuals. This approach reinforces good governance by demonstrating the role of the board or committee as the decision making authority. In this regard, mentors are available to provide advice, rather than being nominated board or committee members of an organisation.

The program is being progressively rolled out and demonstrates the ongoing growth of an initiative that is underpinned by a marketing plan.

Promotion needs to be considered when planning an event

How to successfully market your next event – Third Sector Magazine

By | Advice, Advice for Not-for-profit Organisations and Charities, Resources | No Comments

Third Sector Magazine is a quarterly publication that contains news and content for Australian not-for-profit organisations.  Syneka Marketing was featured in the November edition where we provided advice on promoting events.

Hosting an event is a great way for your organisation to promote its mission and achieve its goals. 

Alex Makin, Managing Director of Syneka Marketing provides tips on helping your organisation improve its marketing strategy and ensure your next event is a success.

Promotion needs to be considered when planning an event

Promotion needs to be considered when planning an event

Define event goals

In order to properly prepare for an event, you need to know exactly what target markets you want your event to reach. For example, how many attendees are you hoping to attract or what is the desired fundraising target?

Having clearly defined event goals will enable you to stay on track and motivate your organisation to push hard to achieve these goals and host a successful event.

Elect an events committee

If your organisation doesn’t have designated event roles then it is a good idea to elect an events committee that consists of stakeholders and organisation members from different teams.

An events committee provides a formalised structure for people across the organisation to work together on identified outcomes. Committee members need to have an understanding of the goals and milestones of the event, as well as clearly defined responsibilities.

Send Invites Early

Sending invitations is often left until the very end of event coordination. To get the best outcomes, give ample notice to desired event attendees. This gives you time to follow up if you don’t receive an immediate response.

Ensure email Invitations Stand Out

Sending invitations via email is becoming increasingly popular as it saves time and money. If your organisation chooses this method, make sure your message stands out from other emails by providing the essential event information – such as the date, time, venue and purpose – in the subject line, and repeating key information in the body of the email.

Avoid sending attachments in your email invitation as recipients are unlikely to open them. However, if you do wish to include an attachment, make sure you mention key points in the body of the email to ensure those who don’t open the attachment don’t miss important information. In addition, attachments should be sent PDF format as this ensures that the content will be readable on most devices.

Use email merges so you can take the name of each recipient and enter it into a personalised greeting, Not only can email merge save considerable time, it will increase the likelihood that your message will be read by the recipient as it doesn’t look like a mass email. It should be used in preference to sending a mass email by attaching many recipients to the CC or BCC fields as emails sent this way are can get caught in spam filters.

Ensure that there is sufficient time to consider media releases and promotion for your event.

Ensure that there is sufficient time to consider media releases and media coverage of your event.

Involve the media

Sending media releases is a great way to raise awareness of the event and generate pre-event publicity.

To ensure your message is successfully received by your target market, it is important to send releases to the right media outlets. In order to determine which media outlet would be best suited to your event, think about the demographic of your target market and pitch your media releases to the types of media outlets frequented by your demographic.

It is a good idea to follow up your media release with a call to ensure it has been received, and to encourage the journalist to run the story.

Media releases should also be distributed to sponsors to demonstrate the publicity you are undertaking for the event and included on your website.

Third Sector Magazine is released on a quarterly basis, our article can be seen at www.thirdsectormagazine.com.au.