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collaborative agreement Archives - Syneka Marketing

Alex and each of the Mayors of Melbourne's Central Activities Districts, signing a collaborative agreement.

Five essential tips to foster effective collaboration

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News | No Comments

Government funding has been encouraging collaboration for several years, with grants strongly favouring applications that involve multiple partners. Increasingly businesses are also seeing merit in collaboration to recognise respective expertise, and to achieve shared outcomes.

Collaboration should be nurtured and encouraged, but unfortunately there are also plenty of businesses that talk about collaboration, but do not follow through in practice.

As a strategic marketing agency we often work with other specialists to support our clients in achieving their goals. We thought it would be useful to share our advice on how to foster collaboration.

  1. Agree on the outcomes. Before considering any form of collaboration, ensure that there is an agreement on the outcomes that are to be achieved and the impact that this will create.
  2. Ensure you work with partners who share these outcomes. A supplier is not necessarily a collaborative partner, unless they are actively involved in sharing the agreed outcomes.
  3. Recognise expertise and responsibilities. Make sure that all collaborative partners are aware of their roles and the specific expertise that is required. Each partner should recognise each others expertise and not attempt to overreach.
  4. Collaborative partners need to be treated as equals. While money and time commitments may vary, there should be an equitable level of involvement to ensure that everyone is contributing to the outcome.
  5. Review partnerships and revise when required. All partnerships should be periodically reviewed and revised if needed. Identify what is working in the partnership and what need to be improved.

One of my highlights in working collaboratively was during the time I was Mayor of Maroondah in 2010. Ringwood, had been identified a Central Activities District, which meant it was to be strengthened as a residential and commercial hub.

One of the challenges, however, was the need to encourage the State Government to commit to the redevelopment of Ringwood Station, given it failed to meet accessibility standards and was perceived to be unsafe. While Ringwood was clearly in need of funding, the broader issue was the lack of Government involvement in its own transport and planning policies.

One of my highlights in developing a collaborative approach was during the time I was Mayor of Maroondah in 2010. Ringwood, had been identified a Central Activities District, which meant it was to be strengthened as a residential and commercial hub.

One of the challenges, however, was the need to encourage the State Government to commit to the redevelopment of Ringwood Station, given it failed to meet accessibility standards and was perceived to be unsafe. While Ringwood was clearly in need of funding, the broader issue was the lack of Government involvement in its own transport and planning policies.

One outer suburban council on its own, lacks direct influence with a State Government. As a result, I worked with Bill Pemberton, the Mayor of Whitehorse and Christine Richards, the Mayor of Frankston, to form an alliance so we could advocate for greater support for our respective Central Activities Districts (Box Hill, Frankston and Ringwood). We then expanded this alliance into a formal arrangement that incorporated every Central Activity District in Melbourne. While each individual Council had its own priorities, this group succeeded in developing joint advocacy by focusing on common issues.

Alex and each of the Mayors of Melbourne's Central Activities Districts, signing a collaborative agreement.

Alex and each of the Mayors of Melbourne’s Central Activities Districts, signing a collaborative agreement.

The end result was a greater level of investment and interest within each of Melbourne’s Central Activities Districts, including a commitment to redevelop Ringwood Station.

Before considering a collaborative approach make sure there is a common understanding, so you can work together to achieve your agreed outcomes.

Information Sessions on the Swinburne and Eastern Volunteers Collaborative Agreement

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Eastern Volunteers recently signed a collaborative agreement with Swinburne University to deliver educational qualifications to the community sector and volunteers.

Stage one of this program is the introduction of courses relevant to staff that coordinate, supervise and manage volunteers within organisations. Swinburne and Eastern Volunteers are working together to deliver a Certificate IV and Diploma of Management that is relevant for staff members that fulfill these roles.

Throughout this week, the two organisations have held information sessions designed to receive feedback and suggestions in regard to course content and requirements. Several themes have emerged and this will be considered within the course to make sure it Is relevant to the needs of the sector.

The course has been designed to recognize the experiences of staff, providing a strong emphasis on recognizing prior learning to both recognize and enhance available skills in the community sector.

Enrollment is scheduled to begin prior to the end of the year with the first course beginning in early 2012.

Creating career pathways for volunteers

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News | No Comments

Over the past few months Eastern Volunteers has been in discussions with Swinburne University on the development and delivery of educational qualifications for volunteers and staff within the not-for-profit sector.

This morning the two organisations signed a collaborative agreement to formally initiate this approach. Eastern Volunteers had been considering the formation of a Registered Training Organisation but changing regulatory requirements was making this approach increasingly prohibitive.

The agreement with Swinburne will build upon the strengths of the two organisations, with Eastern Volunteers utilising its extensive community and volunteer networks while Swinburne is able to provide its educational expertise.

The agreement will create new educational pathways for people currently employed in the not-for-profit sector, as well as the ability to study formal qualifications for volunteers who are placed within community organisations.

The signing initiates the agreement and both organisations will begin by identifying potential courses and content that is relevant for the community sector. The delivery courses is anticipated to begin by early 2012.