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charter Archives - Syneka Marketing

Rotary eClub of Melbourne – Charter Night

By | Advice for Not-for-profit Organisations and Charities | 2 Comments

Rotary is split into various districts, with Melbourne’s eastern and southeastern suburbs included in District 9810, while the inner city and western suburbs, as well as parts of regional Victoria are in District 9800.

District 9800 has also initiated a new virtual club, following the lead of District 9810, which charted its eClub last year.  This evening I attended the Charter Night for the Rotary eClub of Melbourne, to meet Rotarians in the neighbouring district and to compare the two eClubs.

While both eClubs have similarities, District 9800 is operating a hybrid model, which will include regular physical meetings.  District 9810 operates as an eClub, with informal physical meetings to support members.

Tonight’s Charter Night officially launched the eClub of Melbourne and it is great to see Rotary exploring how it can harness the Internet to engage members.

Alex as a charter member of the Rotary eClub fo Greater Melbourne

Rotary eClub of Greater Melbourne Charter Event

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

The Rotary eClub of Greater Melbourne provides an opportunity to diversify the membership of Rotary by providing flexible meeting arrangements. The eClub’s Charter Event was held this afternoon which officially launched the first Rotary eClub in Victoria.

Traditional Rotary Clubs meet on a weekly basis and the eClub utilises forums and online chats to replicate a meeting environment. The use of technology enables people to partake in Rotary, even if they are not able physically meetings due to work, travel or other commitments.

Today’s charter event was held at the Sky High Restaurant in Mt Dandenong with a view that overlooks Melbourne. The location reinforced the the notion that the eClub is not constrained by traditional locality boundaries, but instead is available for people across Melbourne and beyond.

Alex as a charter member of the Rotary eClub fo Greater Melbourne

Alex as a charter member of the Rotary eClub fo Greater Melbourne

Work is underway to identify local and international service projects and several prospective members have already expressed interest in joining Rotary’s newest club. The Rotary eClub provides a significant opportunity to introduce new members into Rotary and several target markets have already been identified through the eClub Membership Committee.

Syneka Marketing developed the website for the Rotary eClub of Greater Melbourne and is now developing a marketing plan utilising the strengths of the eClub to encourage new membership into Rotary. We look forward in working with the Rotary eClub of Greater Melbourne.

Alex Makin with other charter members at the inaugural meeting of the Rotary eClub of Greater Melbourne

Inaugural Meeting of the Rotary eClub of Greater Melbourne

By | News | One Comment

The Rotary eClub of Greater Melbourne was successfully charted earlier this month, after reaching the required 25 members.

This evening the Club held its first meeting, providing an opportunity for members to meet each other and to discuss the next steps for the first Rotary eClub in Victoria and Rotary District 9810.

Syneka Marketing developed the Rotary eClub of Greater Melbourne website providing an online community, with a range of interactive tools including forums and online conversations. These tools aim to replicate a Rotary meeting environment by encouraging participation, as well as maintaining a transcript of each meeting.

The eClub provides Rotary with new opportunities to expand its membership by promoting the organisation to new target markets. The Rotary eClub of Greater Melbourne will be able to complement the activities of existing Rotary Clubs within the District.

Alex Makin with other charter members at the inaugural meeting of the Rotary eClub of Greater Melbourne

Alex Makin with other charter members at the inaugural meeting of the Rotary eClub of Greater Melbourne

In particular, there are significant opportunities to promote the Club to individuals who are unable to attend weekly meetings, due to work or travel commitments. It is also important that the eClub is able to attract new members into Rotary, rather than siphoning members from other Clubs. For example, the eClub has significant potential in being able to introduce younger members into Rotary. In this regard, it will be important to promote the eClub through its community service projects and utilise this as a way to introduce Rotary to a new generation of prospective Rotarians.

Planning is now underway for the Club’s activities and an official charter event will be held in the middle of August.

For further information on the Rotary eClub of Greater Melbourne please visit www.rotaryeclubgreatermelbourne.org.au