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business skills Archives - Syneka Marketing

Alex delivering the webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Presentations, Resources | No Comments

This month I led the Redback Business Skills Webinar, presenting ‘Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success!’

The webinar was designed to introduce participants to the marketing planning process and the need for a cohesive strategy.  Uncertain economic times means it is critical that businesses develop an effective marketing strategy that clearly defines their goals.

The presentation was designed to assist businesses in answering the following questions:

  • How will you grow revenue in 2012 and beyond?
  • What new markets or products/services will you be able to offer?
  • How can you maintain ongoing contact with existing clients and encourage repeat and increased purchasing?
  • How will you provide a cohesive strategy to promote your business or organisation?
  • How can you incorporate the Internet and social media to complement your business goals?
  • How are you going to measure your success?

Attendees were able to participate in the webinar through posting of questions on the interactive message board.  Redback undertook the role of facilitator to assist in the introduction of these questions and to encourage ongoing dialogue.

Alex delivering the webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

Alex delivering the webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

In addition, polling questions were used to help identify the positions held by the attendees and their current familiarity with social media.  The use of these tools helped to personify the webinar to ensure that content was relevant to attendees.

A video of the presentation was automatically recorded by Redback Conferencing and is available to members of the Syneka Resources Centre.

Webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

By | Advice, Advice for Businesses, News, Presentations | 2 Comments

Redback Conferencing is a teleconference and web-conferencing provider. Each month Redback provides a free Business Skills Webinar featuring a guest speaker.

I will be leading the next Redback Business Skills Webinar on Tuesday, 20th of March from 1pm where I will be presenting Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success!

Does your business or organisation have a marketing plan, or are you leaving your success purely to chance? If you do have a marketing plan, are you regularly updating and reviewing your strategies?

Continuing economic uncertainty has made planning and strategy even more important for ongoing success. Ask yourself these questions…

  • How will you grow revenue in 2012 and beyond?
  • What new markets or products/services will you be able to offer?
  • How can you maintain ongoing contact with existing clients and encourage repeat and increased purchasing?
  • How will you provide a cohesive strategy to promote your business or organisation?
  • How can you incorporate the Internet and social media to complement your business goals?
  • How are you going to measure your success?

These challenges are shared by both businesses and not-for-profit organisations. Attend this webinar to discover the key ingredients for a successful marketing plan!

This is a free webinar supported by Syneka Marketing and Redback Conferencing and is available for anyone with access to a telephone and computer.

Register to attend this webinar