The Rotary District 9810 consists of 48 Rotary Clubs across Melbourne’s eastern and southeastern suburbs. Rotary positions are held for an annual term and each year individual Clubs and the District hold a changeover function to highlight goals for the year ahead.
This evening I attended the Changeover Evening for District 9810, with Brian Martin entering the role of District Governor from Juliet Riseley. As a Rotarian, through my membership of the Rotary Club of Ringwood and the Rotary eClub of Greater Melbourne, Syneka Marketing has been able to assist Clubs in developing marketing strategies and a cohesive online presence.
Syneka Marketing has created a consistent and integrated website presence for several Clubs over the past year, including:
- Rotary Club of Fern Tree Gully
- Rotary Club of Montrose and District
- Rotary Club of Ringwood
- Rotary Club of Warrandyte/Donvale
- Rotary eClub of Greater Melbourne
This approach has ensured cohesive branding for Rotary, while also enabling individual Clubs to demonstrate their local community focus. Consistent branding helps convey the key themes of Rotary, making it easier for prospective members to recognise the core element of community service and how they can make a difference.
In addition, Syneka Marketing worked with the Rotary Club of Ringwood to develop a marketing plan to attract corporate members. This marketing plan focused on the key Rotary themes of service to the community, professional networking and personal development. The program includes a regular series of business seminars to connect Rotary with the business community and to demonstrate the merits of membership.
Syneka Marketing also developed the website for the Rotary eClub of Greater Melbourne, enabling the creation of a virtual Rotary Club, while replicating a traditional meeting environment through forums and online chat functionality. The eClub will enable Rotary to reach new markets for membership and Syneka Marketing will be developing a marketing plan as part of the Membership Committee.