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business planning Archives - Syneka Marketing

Every business can benefit from a plan

Why every business needs a business plan

By | Advice, Advice for Businesses | One Comment

Every business needs a plan. A business plan is a comprehensive document that can show you what you need to do to achieve your vision.

A business plan is a future facing document, generally written to cover a five year period. Planning five years into the future can seem daunting. Fortunately, a well developed business plan can help you break down the steps you need to succeed, providing you with a methodical approach on what you can do to work towards achieving your vision.

More often than not, business plans are associated with business Start-Ups. However, any business, no matter where they are in the business cycle, can benefit from having a business plan. If you are part of an established business that is finding it hard to remain profitable, a business plan can offer you solutions on how you can make efficiency gains and streamline processes. A business plan also works well for businesses who want to expand a product line, have changed their structure, or are servicing new markets.

Generally a business plan will enable you to determine your mission and vision. This can be done collaboratively with your staff and stakeholders or your management team. Having a set mission and vision makes it easy for outsiders to see what you are working towards.

Business planning is all about strategy and objectivity. To develop an effective business plan, requires looking at a business from all angles. As a Strategic Marketing agency, we like to not only look at costs, but also revenue raising activities that are achievable over the timeframe of the plan.

If implemented correctly, a business plan can provide certainty around your future success. Success starts with strategy, and a business plan can show you what it takes to succeed.

Business Planning Workshop for the Getting About Finder

By | Advice for Not-for-profit Organisations and Charities, Presentations | No Comments

The Getting About Finder is a transport portal that aims to develop journey information for people utilising community based transport.  The Public Transport Victoria Journey Planner includes public transport information but there is no centralised tool available for community transport, which provides mobility for people with disabilities and the frail aged. In addition, the portal could accommodate car pooling to provide transport options for a wider community demographic.

This afternoon I was invited to conduct a business planning session for project participants, with the aim of identifying  milestones to be delivered over a period of five years.

The workshop will assist in the development of a business plan that will identify the first five years of the project, including milestones and funding sources.  The Getting About Finder meets a community need and I forward to seeing the project develop into the future.