blogging Archives - Syneka Marketing

April in review: Measuring marketing performance

By Advice for Businesses, News No Comments

In April we discussed the topic of assessing marketing performance.

Assessing performance is an important part of ensuring you stay on track with your marketing. Marketing is not an esoteric concept and can in fact be measured effectively.

To measure your marketing performance start by looking at your goals and plan your metrics accordingly. Think about the value of the aspects being measured. For example, measuring the number of hits to your website is meaningless when the real value is in the number of website visitors that interact with your business and respond to your call to action.

Once you have understood what you want to measure, make sure you track your progress. This can be done by setting up processes and tools such as a CRM, which can track the progress of your marketing tactics. Ensure that you measure your performance at set intervals so you can make valid comparisons and analyse information.

We believe that success starts with strategy and that a marketing plan can provide you with the information you need to effectively measure your marketing activities.

In April we also featured some case studies on metrics, which included looking at Woolworth’s “Fresh in our memories” campaign. If the right metrics were used for this campaign, it never would have been implemented in the way that it was.

In May we will be covering the topic of marketing resources, so stay tuned to our social media and blogging presence to learn more.

We look forward to staying engaged with you and will see you next month.

Being Strategic

Being Strategic Through Marketing

By Advice for Businesses No Comments

In February, through our blogging and social media presence, we covered the need for businesses to be strategic.

We began by looking at the SWOT analysis. We discussed the importance of using this tool to draw insights about your business. We followed this by explaining some case studies that demonstrated where marketers have used insights to deliver campaigns that effectively reach their target market.

We ended the month by going back to the basics and discussed the need to redefine marketing. A professional marketer can provide you with the right strategies to grow your business and this drives our passion to redefine marketing.

In March we will be covering the topic of transforming plans into action. Stay tuned for more from our video series.

Blogging is a useful marketing tool

The benefits of blogging

By News No Comments

I previously discussed how to write a blog so we thought it would be timely to expand on this topic and discuss potential benefits.

According to the Oxford dictionary a blog can be defined as “a website or web page on which an individual records opinions, on a regular basis.”

There are two things to take from this definition:

  1. Blogging is a form of opinion based writing.
  2. Another important aspect is regularity. Usually a blog is updated monthly, fortnightly, weekly, daily or even in real time.

At Syneka Marketing we blog on a weekly basis, with the aim of sharing our insights and thoughts on marketing related topics.

While business blogging tends to be around a particular topic of expertise, you can develop a blog about anything.

One of the most popular blogs globally, is the Huffington Post, which receives over 110 million views per month. The Huffington Post is well regarded for its news content and demonstrates how blogging can become a serious pursuit.

Content marketing is the general concept of developing a narrative and promoting expertise through content, including blogging and multimedia.  This approach can be an effective communications tool for businesses and not-for-profit organisations. For example, a blog enables you to establish your field of expertise by providing informed content that relates to your industry, business or organisation.

As a marketing agency we highly value blogging and content. Through our blog we are able to share content and discuss the role of strategic marketing. Blogging provides us with a voice, and assists us in creating a narrative. It is that voice that motivates us to keep writing content every week.

Welcome to 2014

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News No Comments

After a well deserved break, we are back in the office for 2014!

Last year saw us continue to deliver high quality marketing solutions to our business and not-for-profit clients. Our strategic approach remains the distinguishing factor that separates us from other agencies, ensuring we develop effective and actionable strategies.

We are continuing to evolve as an agency, and our new Business Plan will assist us in achieving our goals for the new year, and beyond. Business plans require objectivity, working extensively with our staff and stakeholders provides us with an inclusive vision and supports ongoing growth.

Our new Marketing Plan complements our Business Plan, identifying how we can achieve our goals. Our plan includes new initiatives that we will unveil throughout this year. 2014 is promising to be a busy and eventful year!

Our blogging and newsletter series will continue to provide our readers with a range of topics, including informative insights, opinion pieces and highlights throughout the year

We trust that 2014 will be a promising year for all of us!

Social Media Workshop with Leadership Great South Coast

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News, Presentations, Resources No Comments

Leadership Great South Coast is an annual leadership program provided to 25 emerging leaders from within the business, community and government sectors.  I was invited to workshop the social media component of the program.

Alex presenting at the Great South Leadership Conference

Alex presenting at the Great South Leadership Conference

Social media is used increasingly within both a personal and professional capacity. It is important for emerging leaders to have an understanding of social media and its use as an interactive communication medium.

The workshop was held in Port Fairy. I discussed several social media tools, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+ and others.  Like any communication tool, each social media platform has its own strengths and demographics. LinkedIn, for example, is extremely useful in reaching professional networks, while Pinterest can work well for retail, fashion through the visual representation of content.

Social media is a communication platform that is used in a personal and professional capacity. It is possible to hide content but online privacy is not always guaranteed. It is always better to not share questionable content, rather than to risk it being found by employers or others. Inappropriate content  may adversely affect your reputation or that of your business or organisation.

The Port Fairy Community Services Centre

The Port Fairy Community Services Centre

Similarly, there is a need to manage a social media presence on an ongoing basis.  Social media needs to be kept up-to-date with new content, otherwise its effectiveness is hampered.  The Australian Advertising Standards Board (ASB) has recently ruled that an organisation is responsible for all content on its Facebook page, including items posted by other users.  The ruling was supported by the Australian Competition and Consumer Commission (ACCC) and requires organisations and businesses to actively manage and curate the content on their pages.

The lighthouse at Port Fairy on Griffiths Island

The lighthouse at Port Fairy on Griffiths Island

It is also important to have effective policies that can stimulate and manage discussion on social media. Organisations need to deal effectively with negative comments, taking the time to understand and transform negativity, while promptly removing offensive remarks.  Social media policies should be readily accessible to ensure that all contributors are clear on acceptable usage.

Port Fairy is an extremely picturesque town and it was fantastic to be able to share my social media experiences with aspiring leaders.

I was the first elected Councillor in Australia to utilise blogging along with social media as a communications tool. It is inspiring to be able to share this knowledge with emerging leaders.


A blog can help you engage with clients and stakeholders

How to blog – An effective approach for businesses and not-for-profit organisations

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News No Comments

Alex and I have been blogging for Syneka Marketing since our agency began in 2009. Our blog is one of the most visited sections on our website.

We find that blogging enables us to engage with our readers, and provide insights into new developments in marketing, social media and communications.

A blog can help you engage with your clients and stakeholders

A blog can help you engage with your clients and stakeholders

In this blog I will be discussing how you can create a successful blogging presence:

  1. Have a purpose – Your blog should be consistent with your brand and the goals of your business or organisation. You need to think about why you need a blog, and what content will be presented.
  2. Know your audience – a blog can be a great way to engage with new and existing clients. Understanding your clients or potential new clients enables you to write in a style that is appropriate to your audience. We include business terminology, as most of our readers are from the commercial or not-for-profit sector.
  3. Be consistent – one of the most important things after establishing a blog is to maintain it. One way to stay on top of your blogging commitments is to establish a calendar that sets out topics a few months in advance. Our calendar is built to accommodate events we plan to attend, as well as the work we will be undertaking during the year. Having a calendar enables the ability to share writing between several people as they know what they need to write about.
  4. Support your blog with pictures and illustrations – We find that having quality photos or illustrations draws the attention of our readers. We try to take pictures of events we attend or work that we are blogging about. If you do not have any pictures, appropriate stock images can also be an effective way to maintain a professional presence.
  5. Promote your blog – blogging requires promotion. Promoting your blog across social media platforms, through e-newsletters and other publications exposes more people to your blog. If you have a YouTube channel a vlog (video blog) can also increase readership. Another way to promote your blog is for it to appear on like-minded websites. If you have partners, you should establish a contra-arrangement where you can provide guest contributions on their website or blog. This also will provide search engine optimisation benefits.

There are many advantages in establishing a blog, such as engaging with your clients and stakeholders, and raising awareness of your brand. When used effectively, blogging can place your website above others in search engine rankings and help draw more people to your website.