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Silicon Beach #SiliconStartups

By Advice for Businesses, News No Comments

We attended the Silicon Beach #SiliconStartups event. The event was a first for Silicon Beach, and featured two start ups who discussed their journey so far. The start ups – Get Worm and Fostr discussed the challenges they faced and their point of difference. 

Silicon Beach is a leading start up community that brings together a range of start up founders and their supporters. We are a sponsor of this group, where we aim to re-define marketing so it aides Australia’s start up community.

Nine in every ten start ups fail, and this event provided insights into the process. Both start ups discussed the importance of marketing in their approach, as well as looking at the big picture beyond the Australian market.

An implementation plan can make your goals a reality

Do you make New Year’s resolutions for your business?

By News No Comments

January is almost over, and like so many of us I am trying to keep up with my own New Year’s resolutions.

For many businesses and organisations, a New Year marks a fresh start. Many of you may have ended 2013 with resolutions in the form of goals, sales targets or adopting new ways of doing things.

Setting goals and starting fresh is a great idea, especially if plans were sidetracked over the course of last year.

One of the ways we manage the process of working towards our goals is through an implementation plan.

Our implementation plan for 2014 has been developed by looking at the actions and strategies set out in our business and marketing plans. Implementation plans need to be systematic and realistic. For example, as January is generally a slow month for us, we don’t set revenue targets that are the same as the latter months of the year.

An implementation plan can make your goals a reality

An implementation plan can make your goals a reality

We like to use a Gantt chart to depict our implementation plan. Gantt charts provide a progress map that can be monitored over a specific timeframe. Gantt charts are customisable, and can be used to track daily, weekly, monthly, quarterly, or even yearly performance. Some CRM systems can be integrated with Gantt charts, enabling your IT infrastructure to automatically monitor progress.

Having a Gantt chart can provide you with both the big picture, and the finer details required to achieve your goals. These charts also have the added bonus of acting as motivators.

Implementation is an important part of the goal setting process, as it provides guidance on how to achieve tangible outcomes.

If you are worried about not being able to achieve your resolutions for 2014, why not develop an implementation plan and make your goals a reality.

Event Planning

Guide to planning events

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News No Comments

Alex and I recently became event and communications managers of the Amnesty Melbourne Metro Group. Planning events requires both an understanding of the bigger picture and a strong attention to detail.

I have been fortunate enough to plan events for many different organisations for over eight years.

With careful planning you can make your events a success

With careful planning you can make your events a success

In this post I will be providing insights into what it takes to run a successful event

  1. Start with the big picture – We believe that every event should have a purpose; this is why it is essential to look at the bigger picture. You need to be able to clearly identify why you are holding the event, who you are targeting and the outcomes you want to achieve.
  2. Brainstorm ideas – after we identify the big picture we like to brainstorm ideas for an event. At this stage it is important to be open-minded. If you are working in a team, everyone should be encouraged to contribute so that new and exciting ideas can be developed.
  3. Have a plan – planning is a crucial part of event management. Having a plan ensures that you are organised and are able to document the steps you need to successfully run your event. During the planning stage we like to look at the finer details of the event. A plan should encompass pre event planning, what happens on the day of the event and post event follow up.
  4. Assign an event manager – it is very important to have a centralised point of contact. An event manager ensures that there is someone to coordinate the event management process. There can be more than one event manager for an event; however, they must work collaboratively in order for an event to run smoothly. An event manager should be present on the day of the event and should oversee all proceedings and find solutions to problems that may occur.
  5. Work to strengths – when planning an event it is important to identify the strengths of the people working on the event, as well as your suppliers. For example, if you have someone in your event team who is highly creative, they could be put in charge of developing a theme.
  6. Ensure that there is post event follow up – after you have completed your event you should evaluate if it achieved what you wanted. Things that went well should be noted, as well as things that could be improved.

Events can be time consuming and stressful to organise. The most important thing is to be organised and know that you are working towards a purpose. Careful planning and implementation can ensure that events can effectively promote your organisation and its goals.