australian bureau of statistics Archives - Syneka Marketing

With the right planning any business can be innovative

What does it take to be innovative?

By Advice, Advice for Businesses, News One Comment

Innovation is a term that is often coupled with success. Large billion dollar technology providers such as Apple, Google and Samsung strive for continuous innovation by developing products and brand experiences that are often described as cutting edge. However, any business of any size, can be innovative.

Innovation is more than developing new products or services. It extends to your whole business, from the ground up. It is about being dynamic, and developing strategies that meet your customers needs, while also providing your staff and stakeholders with a vision of where you want you take your business in the future.

All businesses can benefit from innovation

All businesses can benefit from innovation

Undertaking innovation is an investment that should provide a future return. The way you innovate should increase levels of efficiency and effectiveness within your business.

Data released by the Australian Bureau of Statistics, indicates that larger businesses tend to be more innovative. Barriers to innovation, included a lack of skills, development costs, as well as the cost of introducing innovation based activities.

Cost should not be a barrier for small and medium businesses. We have worked with countless businesses, to develop strategies that make them more innovative and meet budgetary requirements. Even small changes, such as changing the colour of your product, or changing the way your staff interact with your customers, can make a lasting difference.

One of the simplest ways to start to become more innovative, is to incorporate an innovation strategy within a marketing or business plan. Having a plan, enables you to have some certainty around when you should anticipate making a return on investment on innovation based activities. Planning, also enables you to measure your success and provide staff and stakeholders with goals. If innovation is not your expertise, it may prove effective to use an expert.

Innovation is all about differentiation. It can be achieved by undertaking activities, such as developing products and services that better meet the needs of your customers, branding your business in a way that shows that you are innovative, or developing processes that can help you stand out from the crowd.

With an understanding of of their customers needs, and a focus on providing value, innovation is something that any business can work towards.

Small and Medium Businesses can benefit from the Internet

By Advice, Advice for Businesses, News 2 Comments

An Internet presence can serve as a strong equaliser for businesses, enabling smaller businesses to compete on a national and global scale. Surprisingly business data indicates that over 60% of Australian businesses do not have an online presence, such as a dedicated website.

Data from the Australian Bureau of Statistics indicates that businesses are more likely to have a wider customer catchment if they have an Internet presence. This is due to businesses being able to reach a wider range of presence customers through the Internet. While the nature of an Internet presence may differ depending on the type of business and its target markets, it is clear that businesses benefit from a website and other forms of online marketing.

For example, while there may have been a time when heavily localised businesses had little to benefit from an Internet presence this has changed significantly over the past year. Search technologies are now location aware, meaning that local businesses are relevant within these search results. In addition, integration between Google Maps and its search results means that even localised businesses with a very local catchment can benefit from an Internet presence, through their business being provided with a map within search results.

The increasing use of smartphones reinforces the importance of localised search results, particularly given that mobile web users tend to use search functionality when they wish to make an impulse purchase decision. Localised businesses can benefit from these results to provide online visibility for their business and to reach potential local customers.

A successful marketing strategy requires a combination of marketing tools and increasingly an online presence, such as a website should be part of a proactive marketing approach. Consider how a website and other online marketing tools can help your business reach a wider customer base or reinforce a local marketing presence.

View Digital storytelling for nonprofits

#npau TweetChat – Digital storytelling for nonprofits

By Advice, Advice for Not-for-profit Organisations and Charities 3 Comments
Retelling experiences and word-of-mouth recommendations are particularly important in reaching prospective volunteers.

Retelling experiences and word-of-mouth recommendations are particularly important in reaching prospective volunteers.

The #npau TweetChats are fortnightly conversation’s organised by ConnectingUp, a not-for-profit organisation that encourages the use of technology within the community sector.

Each fortnight the TweetChat covers topics relevant to the not-for-profit and community sector with people able to participate through the sending tweets with the #npau hashtag.

While we were unable to participate in today’s tweetchat due to workshop commitments, the topic of digital storytelling for nonprofits covered a similar theme to one of the items addressed during our workshop to the Hume-Moreland Volunteer Coordinators’ Network.

Digital storytelling is particularly effective in recruiting volunteers through social media. Research undertaken by the Australian Bureau of Statistics indicates that 35% of people become volunteers because they were asked, while 29% knew someone involved in a voluntary experience. These statistics highlight the importance of word-of-mouth recommendations in promoting voluntary experiences.

Sharing content through social media is the online equivalent of word-of-mouth advertising. Social media through blogging and the sharing of content, enables volunteers to discuss their experiences in volunteering for an organisation and ways other people can become involved.

The use of videos and blogs can personalise a volunteer experience and encourage others to consider volunteering. This content can be shared via Facebook, Twitter and other social media tools to reach prospective volunteers.

Digital storytelling through the retelling of experiences is how not-for-profit organisations can use social media in recruiting prospective volunteers.

We’ve included a selection of slides to highlight how digital storytelling and social media can be effective tools in recruiting volunteers.

View Digital storytelling for nonprofits – Recruiting volunteers through social media

For the full presentation please view “Using Social Media for Recruiting Volunteers – Hume-Moreland Volunteer Coordinators Network