Amnesty Archives - Syneka Marketing

With the Melbourne Metro Group

I am the Co-Convener of the Amnesty International Melbourne Metro Group

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I have always had a passion for human rights. Having the opportunity to lead a group, that is focused on advocating for human rights has always been a dream of mine.

A few weeks ago, I became the Co-Convener of the Amnesty International Melbourne Metro Group.

Our group represents inner Melbourne and includes the Melbourne CBD.

Our Amnesty group is quite diverse, however, the one thing that we have in common is a genuine passion for human rights.

Since the start of the year, I have been actively involved in the Melbourne Metro Group. Most of my time with this group, has been spent working on a campaign to advocate for women’s rights in Afghanistan; which has been a focus of Amnesty International Australia.

The Melbourne Metro Group is currently going through a Strategic Planning process to ensure it remains both sustainable and viable.

As Co-Convener I have been actively involved in this process.

At our last meeting I facilitated a session where our group devised a Mission and Vision statement.

I was very impressed by the fact that the group was able to do this within two hours!

Our next meeting will look at the strategies the group can use to achieve its Vision and Mission.

I feel fortunate that I have been able to use my knowledge in Marketing and Communications to help this group reach its full potential.

Flyer I designed for the event

Amnesty Frontrunner Film Night

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On the 9th May I helped the Amnesty International Australia Melbourne Metro Group to organize a movie night to raise awareness of the plight of women living in Afghanistan.

The Melbourne Metro group is my local Amnesty group.  It was formed last year. I serve as the Event Manager in this group, along with Alex.

The aim of the event was to raise awareness of Amnesty’s Afghan Women Campaign to people who regularly engage with Amnesty.

This campaign centres around advocating for the Australian government to ask Afghanistan to allocate a proportion of the $1 billion in the aid it is providing to Afghanistan on helping women.

According to Amnesty International, Afghanistan is the worst place in the world to be a woman, with many women missing out on basic human rights.

Another aim of the event  was to see if our newly formed group could work well together.

I prepared a run sheet for the event and made a presentation on why people who attended the event should join the Melbourne Metro Group. I also designed promotional materials to go along with the presentation and wrote the copy. As a designer, I made sure that I followed the current style Amnesty is using with its national promotional materials.

The film shown at the event was Frontrunner. This film details the election campaign of Dr Massouda Jalal, the first woman to run for president in Afghanistan post September 11.

One thing that really struck me about Dr Jalal’s campaign was that her policies were around gender equality and improving education in the country.

We also had pizza at the event and one of our group members made a presentation on the Afghan Women’s Campaign so that participants were aware of the aims of Amnesty’s campaign.

The event was well received, and the team was able to work well together.

We are in the process of planning two more events in the next two months. I will keep you informed with how we are progressing with these events.

I am so glad that I have this opportunity to help advocate for women’s rights.

Show bag we received at the Amnesty Get Active Meeting

Amnesty International Get Active Meeting

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Alex and I attended the Amnesty Get Active Meeting in February. Amnesty organises these meeting to provide an introduction to the organisation, as well as to provide information about volunteering opportunities.

Attending the meeting was a great way to find out what Amnesty does as well as to meet people who were interested in volunteering for the organisation.

We believe Amnesty is a highly dynamic organisation that is outcome focused. The organisation is very hands on and encourages and supporters to take action on issues that they are passionate about.

In the meeting we watched a few YouTube videos on the organisation and were given outlines of various groups situated around the country.

Alex and I were interested in joining the Melbourne Metro group as it meets close to the Syneka Marketing office. We hope to do more with this group in the near future and look forward to being a part of Amnesty.