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alex makin Archives - Syneka Marketing

Swinburne University

Australian Marketing Institute and Swinburne TAFE bringing industry to the classroom

By | News | One Comment

This afternoon I was invited to attend a mock trade show created for Swinburne TAFE students studying Certificate IV in Marketing and a Certificate IV in Business. The expo was created to enable students to develop the marketing strategies for an innovative product that could be sold in the real world.

Alex awarding a prize to a student

Alex awarding a prize to a student

I was the keynote speaker at the event and highlighted the skills that emerging marketers need to gain employment within the marketing profession. The expo enabled students to showcase their marketing knowledge including the need to look beyond pricing points and into the positioning of their products and the audiences they are seeking to attract.

Alex Makin at the expo

Alex Makin at the expo

Several prizes were awarded to the students. Congratulations to Swinburne and its students for developing an innovative approach that showcases marketing capabilities.

A Marketing Plan identifies how you can achieve your goals

Re-imagining Marketing – Our Second Workshop for 2015

By | Advice for Businesses, News | No Comments

The definition of marketing is often misunderstood, with many businesses viewing marketing as a series of tactics, rather than the ability to achieve your business goals.

This morning we held our second Re-imaging Marketing Workshop, which aims to re-define marketing by demonstrating its value in ensuring long term success.

Participants at Re-Imagining Marketing

Participants at Re-Imagining Marketing

Alex Makin presenting at Re-imagining Marketing

Alex Makin presenting at Re-imagining Marketing

Natalia Perera presenting at Re-imagining Marketing

Natalia Perera presenting at Re-imagining Marketing

Fundamentally marketing is about generating value. As marketers we develop strategies that reinforce the value that is created between businesses, organisations and their stakeholders. Our workshop guided participants through a strategic approach to marketing, which enables the evaluation of tactics and ongoing performance measurement.

We looked at the differences between marketing and tactics and provided insights into the best way to work with individuals within the marketing industry, including those who provide tactics such as web designers, graphic artists and social media consultants.

This is our second Re-imaging Marketing Workshop, and further sessions will be held throughout the year. The workshop is designed to be interactive and it is great to learn more about the participants and the visions they have for their businesses.

We would like to thank the attendees for their participation and for the positive feedback these sessions have received. Re-defining marketing is essential to ensuring that it delivers value and we look forward to our next workshop sessions.

A Marketing Plan identifies how you can achieve your goals

Re-imaging Marketing: Make Marketing Work for You Workshop – 14th May 2015

By | News | No Comments

Following the success of our last workshop, Re-imagining Marketing: Make Marketing Work For You returns on Thursday the 14th of May.

Re-imaging Marketing: Make Marketing Work for You is a free 1.5 hour workshop that is designed to facilitate a strategic marketing approach. You will learn how to create an impact through connecting your business goals with marketing that delivers measurable results.

Presented by our leadership team, Alex Makin and Natalia Perera, you will gain the following insights:

  • What marketing is and how to utilise it
  • Why marketing matters for your business
  • How to identify marketing outcomes
  • The key to successfully implementing your marketing strategies, including making the most out of creative and digital marketing

Re-imaging Marketing: Make Marketing Work for You will be held from 11.00am to 12.30 pm at Room 8 NABVillage (700 Bourke Street, Docklands) on Thursday the 14th of May.

Register now for this free event

Australian Marketing Institute’s Beers with Peers

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities | No Comments

Beers with Peers is the Australian Marketing Institute’s networking event series. Our inaugural networking session was held in conjunction with Emerging Marketers Victoria, bringing together both professional and emerging marketers.

There was the opportunity to network and build connections with other marketers. As a marketing agency, events such as Beers with Peers, enables us to foster relationships with collaboration partners.

Alex Makin speaking at Beers with Peers

Alex Makin speaking at Beers with Peers

Networking

Networking

Beers with Peers draws in a large crowd

Beers with Peers draws in a large crowd

Beers with Peers has established itself as a highlight in Victoria’s event calendar and provided a fantastic opportunity to introduce the Australian Marketing Institute’s Mentoring program. Natalia and I have been mentored emerging marketers through the program, providing an opportunity for graduates and entry-level marketers to connect with established marketing professionals.

Towards the end of the night

Towards the end of the night

The Australian Marketing profession needs to strengthen and foster collaboration. Events like Beers with Peers enables marketers to connect with each other and foster further discussions. Stay tuned for the continuation of Beers with Peers throughout 2015.

Re-imagining Marketing: Make marketing work for you

By | News | No Comments

Our workshop series commences with this free upcoming event. In this 1.5 hour interactive workshop you will learn how to create an impact through marketing that delivers measurable results.

Presented by Alex Makin and Natalia Perera you will gain the following insights:

  • What marketing is and how to utilise it
  • Why marketing matters for your business
  • How to identify marketing outcomes
  • The key to successfully implementing your marketing strategies

Attend this workshop to ensure that your business goals align with your marketing outcomes.

Details: 11am to 12.30pm
Tuesday 17th of March 2015
NABVillage, 700 Bourke Street, Docklands

Register now for this free event:

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AMI Event: Big data – Turning buzzwords into business outcomes

By | Advice for Businesses, News | No Comments

This morning we attended the Australian Marketing Institutes’ first event for 2015: Big Data Beyond the Buzzwords, held at the Hotel Windsor.

The Australian Marketing Institute aims to educate marketers on topics relating to the profession and Big Data is an area that has receiving increasing attention. Big Data is essentially the collation and analysis of various sources of information to gain new insights. The topic itself is not new, but there is a need to identify the business outcomes that can be achieved through marketing.

Speakers at the breakfast sought to demystify the topic and spoke about its implication for marketers, through utilising Big Data to make better business decisions.

Kieran Hagan, IBM Big Data Sales Manager

Kieran Hagan, IBM Big Data Sales Manager

Con Menictas, Senior Statistician at Qantas

Con Menictas, Senior Statistician at Qantas

From internet search usage, through to the daily heart rates of individuals using fitness trackers, there is an immense amount of data that is collected. The analysis of big data requires the ability to identify the right information that will add value to the decision making process and hence deliver new insights.

Alex Makin at the AMI Big Data Breakfast

Alex Makin at the AMI Big Data Breakfast

 

The AMI Big Data Breakfast at the Hotel Windsor

The AMI Big Data Breakfast at the Hotel Windsor

The focus on emerging trends is continuing at the Australian Marketing Institute, with our second event to incorporate a focus on innovation on Thursday the 5th of March.