This afternoon I was invited to attend a mock trade show created for Swinburne TAFE students studying Certificate IV in Marketing and a Certificate IV in Business. The expo was created to enable students to develop the marketing strategies for an innovative product that could be sold in the real world.
I was the keynote speaker at the event and highlighted the skills that emerging marketers need to gain employment within the marketing profession. The expo enabled students to showcase their marketing knowledge including the need to look beyond pricing points and into the positioning of their products and the audiences they are seeking to attract.
Several prizes were awarded to the students. Congratulations to Swinburne and its students for developing an innovative approach that showcases marketing capabilities.