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Is this what we really want from Higher Education advertising?

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News No Comments
A quick mock up of an advertisement inspired by the recent La Trobe University advertising campaign

A quick mock up of an advertisement inspired by the recent La Trobe University advertising campaign

As a follow up to my blog post on the less than impressive state of higher education advertising, we have decided to award the most poorly designed higher education advertisement to La Trobe University.

La Trobe University has been running a series of advertisements with a student set against a backdrop of something that they did or hope to do as a result of their University experience.

We believe that these advertisements have been poorly put together and look like a combination of stock images, even though it is a picture of a real La Trobe University student.

The La Trobe University advertisements are also full of stereotypes and clichés. The wording includes the less than original tag line “just think”, we could not help but be reminded of Nike’s famous “Just do it”.

One of the advertisements depicts a mature age student studying town planning in Sri Lanka with an elephant in the background.

The original advertisement at South Yarra Station

The original advertisement at South Yarra Station

The La Trobe University website has a video in which the student talks about his experience in Sri Lanka, however we cannot help but think that his experience could have been depicted by so much more than just an elephant. This video also depicted the student in the same clothing as the advertisement, confirming our suspicions that this advertisement was photoshopped.

In celebration of this poor marketing effort, in particular the advertisement with the mature age student and the elephant; and in celebration of Australia day we have decided to do our own photoshopped advertisement. This advertisement follows the themes that this ad campaign is trying to capture.

Our advertisement took a few hours to mock up by a junior designer, leaving us to question if LaTrobe University received value for their money in terms of their advertising spend.

La Trobe University is a highly regarded tertiary education provider and we believe that their current advertisements do not do the University justice in terms of the quality of its education, experiences and opportunities. This University deserves better advertising.