Strategic Marketing Plans – Marketing Outcomes that align with your business goals to achieve growth and new opportunities
A marketing plan is not a list of tactics, instead it is a considered analysis that guides you on how you can achieve the goals in your business plan.
A strategic marketing plan identifies opportunities that can be realised in the short-term, while building your capacity and revenue over the duration of your business plan. A strategic marketing plan incorporates research, strategic insights and measurable actions to leverage your strengths and enhance your profitability.
Our Proven Methodology
We utilise a proven and tested methodology, ensuring that your marketing plans achieve your goals, while working within your budget and resource requirements.
Our planning methodology has been recognised through the Australian Marketing Institute’s Awards for Marketing Excellence, where we have delivered ongoing results for leading businesses, not-for-profit organisations and social enterprises.
Our planning methodology includes three core phases:
Areas that we investigate include:
- Customer demographics and market research, including emerging trends that may influence demand. This information is used to identify potential market segments, as well as primary and secondary target markets.
- Competitive pressures, incorporating an assessment of direct and indirect competitors, as well as other substitute products and services.
- Macro-environmental and micro-environmental industry trends, exploring future growth projections, supply chain implications, as well as broader aspects, including environmental, social, economic and regulatory aspects.
This phase ensures that the required research is undertaken to guide the development of your strategic direction.
During this phase we consider:
- The most effective methods to articulate your value proposition, through analysing market opportunities and assessing the needs of your target markets.
- The framing of your key marketing messages, to ensure they resonate with your target markets.
- Guidance on how to leverage key opportunities, while mitigating potential risks.
- The right strategic marketing approach that will enable you to achieve your business goals.
It is important to demonstrate a shared sense of ownership over your strategic direction. As a result, we will often workshop the proposed strategies to discuss the recommended approach. These workshops are designed to facilitate feedback and ensure that your proposed direction can be implemented and evaluated.
Wider stakeholder engagement should also be undertaken during this phase. We can undertake market research, including surveys, focus groups, interviews or facilitated workshops to ensure that there is an opportunity for input and discussion.
The Delivery Phase determines how your finalised strategic direction should be implemented, including consideration of the required timeframes, budget and resources. This phase provides a roadmap that includes the actions that will achieve the outcomes identified in your plan.
This phase provides an implementation schedule with the following details:
- The anticipated timeframes, ensuring that actions are implemented in accordance with the strategic direction.
- The required resources, including the financial, personnel, skills and other resources, required to implement your identified actions.
- The expected outcomes, ensuring that progress can be measured so each action can be evaluated.
- Areas of responsibility, ensuring that there is clear accountability for the delivery of each action.
The Delivery Phase not only articulates how the plan should be implemented, but also provides an evaluation framework that is used to measure outcomes and the impact it has on your business.
Strategic Plans that Deliver Results
Marketing should be measurable and outcomes focused. The strategic marketing plans we deliver enable you to achieve your business goals and vision. The Strategic Marketing Plan connects short-term outcomes with your longer term vision and is a critical component of the Syneka Marketing Performance Methodology .