The Syneka Marketing Performance Methodology maximises your return from marketing
The Syneka Marketing Performance Methodology provides a holistic and strategic perspective to marketing. Unfortunately many businesses and organisations often see marketing as a series of tactics, equating it to executing tasks; such as content, social media, or graphic design.
As a consequence, marketing often becomes a silo, with limited links or influence to other areas of a business. Marketing, however, is only effective when it operates across a business, providing input into areas such as pricing strategies, distribution channels, promotional tools, processes and service levels. Marketing needs a strategic approach to ensure consistency across these aspects and other business functions.
The Syneka Marketing Performance Methodology assesses, strengthens and measures your marketing activities through a strategic approach
The Syneka Marketing Performance Methodology follows a systematic approach, beginning with an Audit of existing activities and the identification of future opportunities through the Forecast. Both the Audit and Forecast are designed to identify improvements that can be realised within the short-term, strengthening your return on marketing investment and building capacity to access new opportunities.
This is followed by the development of a Strategic Marketing Plan that builds upon these actions to build the capacity of your business both in the short-term and throughout the lifecycle of your business plan. The Strategic Marketing Plan identifies how to achieve the goals that have been established within a business plan. As a result, the Strategic Marketing Plan incorporates a comprehensive list of actions that will increase revenue opportunities and growth.
Execution is the last element of the Syneka Marketing Performance Methodology. Marketing tactics should be undertaken in accordance with the identified strategic direction, ensuring that outcomes can be measured and evaluated. The schedules from the Audit, Forecast and Plan provide workplans to guide the allocation of budgets and teams, as well as metrics to evaluate results.
The Syneka Marketing Performance Methodology delivers marketing outcomes that are measurable and create a positive impact.