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Shape of Marketing
Step 1 of 6
16%
What level of position are you in?
Executive
Management
Operations
What industry do you work in?
First Choice
Second Choice
Third Choice
How long have you been in a marketing related role?
years
How long have you been in a marketing related role?
years
How do you define marketing?
My organisation has a defined marketing function
Unsure
Yes
No
How does your organisation define marketing?
Marketing in my organisation encompasses
Pricing strategies
Product development
Promotional activities
Distribution channels
Process improvements
Service and support
People and internal culture
Other functions actively engage with marketing (scale)
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Marketing is able to influence decisions across my organisation
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
My organisation values the role of marketing
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
My organisation has a current strategic marketing plan
Unsure
Yes
No
Research was undertaken to develop the current strategic marketing plan
Unsure
Yes
No
Research was undertaken to develop the current strategic marketing plan
Unsure
Yes
No
The strategic marketing plan gives me clarity and direction in my role
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Our value proposition guides our marketing activities
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
There is a sufficient marketing budget
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
The budget set by the current strategic marketing plan
Unsure
Yes
No
Over the past 12 months, the marketing budget has
Unsure
Decreased
Remained the same
Increased
There is a marketing risk register in my organisation
Unsure
Yes
No
Marketing risks are considered in my organisation
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Our organisation formally reviewed marketing risks over the past 12 month
Unsure
Yes
No
The marketing function can justify its return on investment
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
I am clear about the marketing metrics that guide my role
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
The marketing function actively tracks its performance
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Marketing has an independent role in decsion making
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
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