Virtual Chief Marketing Officer – Our Expertise on Demand
While aspects of marketing tactics can be undertaken within non-marketing roles, the alignment between marketing and business goals, including the management and measurement of marketing performance is a professional and specialised skill that requires both marketing and management experience.
As your virtual Chief Marketing Officer we can oversee your marketing functions, from strategic marketing planning through to resource allocation, execution and evaluation. We work alongside your board and executive team to deliver marketing outcomes that achieve your business goals.
As your Chief Marketing Officer we are the custodians of Marketing Governance. We provide the frameworks that are required for your business or organisation to become become truly market facing, by reinforcing consistency across the customer experience and marketing mix. We measure the impact of marketing activities across the customer journey and decision making processes.
As a Virtual Chief Marketing Officer we are available on demand to assist in the planning and oversight of marketing functions. Potential responsibilities include:
- Participation in board and executive discussions
- Facilitation of a strategic marketing plan that is designed to achieve your business goals
- Guiding your internal and external teams so they deliver on key marketing outcomes that have a measurable impact on your business
- Development of briefs for external agencies and the management of agency relationships
- Evaluating and measuring the outcomes from your marketing activities on an ongoing basis
- Recommending marketing suppliers who follow a strategic approach to marketing and can deliver effective marketing tactics
- Delivering reports to your board or management team with an ongoing progress report as measured against your marketing plan
- Acting as your trusted marketing advisor, mentoring and working with you to achieve your business goals
- Training and support for your team and relevant external stakeholders to build marketing capacity
As your Chief Marketing Officer we work with you to achieve your business and organisational goals, providing our expertise to support your vision.