Marketing Consulting Services that take a holistic approach to marketing and your business
We deliver consulting services in accordance with the Syneka Marketing Governance Framework. Marketing Governance ensures a strategic approach to marketing, with full consideration of potential risks, financial requirements and responsibilities. Furthermore Marketing Governance embeds metrics, delivering measurable outcomes across the marketing mix and decision making processes.
Since our inception in 2009 our services have created new growth opportunities for businesses, launched social enterprises, improved the impact of government services and identified new revenue sources for not-for-profit organisations.
Our holistic view of marketing ensures that we create a measurable impact that will secure your ongoing success.
Consulting Services that adopt a systematic and thorough approach to marketing
Our consulting process is objective and independent, so you receive accurate advice tailored for your specific needs.
Our engagement process instils confidence through a clear understanding of the project scope and expectations.
Prior to commencement, we scope your requirements, which results in a formal brief to discuss your needs. We will respond to your requirements through a proposal that highlights how we will achieve your goals, as well as the required milestones and timeframes.
The project commences once we have been engaged as your consultant. We will undertake stakeholder consultations, as well as internal and external research to gain a holistic picture of your business and environment. Qualitative and quantitative market research may be undertaken during this process.
Once the research is compiled, we will present a draft version of our insights with recommendations to reflect the proposed strategic direction. The draft direction is presented in a workshop format where we will seek input into the proposed recommendations.
We will incorporate your feedback to finalise the strategic recommendations, along with a Marketing Action Plan that identifies the required activities, resources and budget allocations.
Marketing metrics are incorporated into the Marketing Action Plan, enabling you to measure and evaluate outcomes. The final report is delivered upon the completion of the marketing action plan.
We can work with you on an ongoing basis as a virtual Chief Marketing Officer. We work with internal and external teams to manage the effective implementation of your marketing activities.
We ensure that external briefs are written with clear expectations and an understanding of the required outcomes. We measure and evaluate marketing performance facilitating activities in accordance with your strategic direction. As your Chief Marketing Officer we will work with your board and executive team to reinforce marketing governance within your business or organisation.
A Collaborative Approach
We work collaboratively with your executive team, as well as marketing personnel to ensure there is collective ownership and common agreement on the finalised strategic direction. Strategic marketing is only effective when there is a shared understanding of goals and the required actions.
We work with your stakeholders to ensure your ongoing success.