Marketing Governance: Brand, Reputation and Risk
Marketing needs governance oversight to manage risk and to deliver on the metrics that matter
Marketing Governance embeds a value-led approach to marketing that incorporates strategic alignment, risk considerations, budgetary oversight, internal capabilities and evaluation.
Your facilitator, Alex Makin, is a Certified Practising Marketer and Fellow of the Australian Marketing Institute and Governance Institute of Australia. Alex will guide you through the five pillars of marketing governance and the steps required to build your marketing capabilities and capacity.
When: Friday 27th of October 2017
7:30am to 9:00am
Where: Sandown Regency Motel
477 Princes Highway
Noble Park VIC 30174