Marketing Audits and Reviews – a professional marketing approach for professional services
Professional services require a unique approach to marketing. There is the need to demonstrate a strong point of difference that resonates with your target markets and inspires confidence in results in a commitment to your services.
Our Marketing Audits incorporate a review of your marketing activities to ensure consistency across the entire marketing mix. We look beyond the surface, to conduct an extensive review that ensures a positive return from your marketing investment. You will be provided with a health check on your marketing activities, supported by metrics that provide the ability for the ongoing evaluation of outcomes.
A Marketing Audit is ideal for professional services that need to enhance efficiencies and improve the effectiveness of your marketing outcomes. Our recommendations take into account your budgetary and resource requirements to always deliver a positive return on your investment.
Outcomes from the Marketing Audit
Your Marketing Audit will include a health-check of your marketing activities and will measure outcomes against the goals you have identified for your business. Through the Marketing Audit we provide recommendations that improve the effectiveness and efficiency of your marketing.
The final report includes a twelve-month action plan that streamlines your marketing activities and supports your business goals. Our marketing audits enable you to do more with your existing resources. A longer-term view is incorporated through our strategic marketing plans.