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The Latest from Syneka Marketing
Please also view the Syneka Marketing Blog for the latest insights on marketing and measuring marketing performance.
- Snippets – The Syneka Marketing Blog - Our leadership team share their insights on marketing and communications, events they attended, and provide commentary on what it is like to manage a successful and award winning business.
- The Montague Street Bridge: a tale of how marketing fails to understand risk - Nestled in Montague Street, South Melbourne, approximately ten minutes from our office, is a low clearance bridge of three-metre height. The Montague Street Bridge entered notoriety on the 22nd of February 2016, when a charter bus failed to observe clearance signs and slammed into the bridge. The driver failed to consider risk, but how did […]
- Workshop: Brand, Reputation and Risk: Managing Marketing Governance in Partnership with the Governance Institute of Australia - We are pleased to announce our workshop: Brand, Reputation and Risk: Managing Marketing Governance in partnership with the Governance Institute of Australia. Marketing governance reinforces good governance by ensuring your marketing performs a strategic role, fulfilling its purpose of delivering value to your organisation and your customers. This workshop will utilise the Syneka Marketing Governance […]
- Revisiting the Sounds of Silence - Our six-month experiment where we were absence from content led to very interesting and positive feedback. Several as comments focused on how ‘brave’ we were in taking this risk. “And the vision that was planted in my brain still remains within the sound of silence” We undertook this experiment because we knew the result. We […]