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The Latest from Syneka Marketing
Please also view the Syneka Marketing Blog for the latest insights on marketing and measuring marketing performance.
- Snippets – The Syneka Marketing Blog - Our leadership team share their insights on marketing and communications, events they attended, and provide commentary on what it is like to manage a successful and award winning business.
- 2016: the year in review - We are heading into the final weeks of 2016 and the end of another busy year for us at Syneka Marketing. At this start of year, we affirmed our commitment to redefining marketing, through the introduction of the Syneka Marketing Governance Framework. Since this time our Framework has been adopted across several key industries and […]
- Strategy Before Tactics – the very foundation of marketing - Over the course of this trimester, I have been undertaking a sessional lecturing role at Kaplan Business School, teaching Marketing Principles to undergraduates and the Value Chain to postgraduate MBA students. Lecturing provides a great way of ensuring relevancy and best practice, by the blending theory with practical applications. Marketing Principles is an introductory marketing […]
- Redefining a profession – The Australian Institute of Professional Photography - The Australian Institute of Professional Photography (AIPP) is the association representing professional photographers, videographers and the industry more broadly. I was invited to attend their Awards evening, which recognised commitment to the association, as well as excellence in photography. Photography is an unregulated profession that has become heavily commoditised, due to the prevalence of digital […]