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Ruby Barry

The Impact of our Marketing Audit

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News, Resources | No Comments

Syneka’s Marketing Audit can strengthen your return on marketing through our accredited Marketing Governance Framework.

A large education provider in Victoria commissioned Syneka Marketing to review its marketing activities. The Marketing Audit identified gaps in marketing processes and strategy, as well as determining improvements to marketing processes to optimise results.

Our Marketing Audit is based on the premise of reviewing existing capabilities, with the delivery of recommendations to strengthen marketing capacity.

Our methodology is developed through a three phased approach:

We identified that the education provider’s marketing collateral did not fully align with the overall customer and stakeholder journey. There was also a need to redefine the customer experience to include key influencers. The marketing team lacked the strategic direction to align itself with the values of the organisation.

The Marketing Audit recommendations provided insights into the purchase decision, allowing the organisation to consider how it could strengthen the number of enrolments for each education program,  as well as improving the capacity of the existing marketing team.

Syneka’s Marketing Audit delivered measured results that have generated a positive return on marketing investment.

To secure your consultation to discuss the role of a Marketing Audit for your organisation, book online here or contact us on 1300 965 989