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Please complete this evaluation to assess the state of Marketing Governance within your organisation.
Step 1 of 6
16%
Your Name
*
First
Last
Your Email Address
*
Your Phone Number
*
Your Business Name
*
Your Position
*
Do you have a current business plan?
*
Yes
No
Do you have a current strategic marketing plan?
*
Yes
No
Does your strategic marketing plan separate strategies from tactics?
*
Yes
No
What strategies have been identified in your strategic marketing plan?
*
What is the likelihood that these strategies will be achieved?
*
Extremely likely
Likely
Unsure
Unlikely
Extremely unlikely
Why is this ?
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Do you have a risk register that includes your marketing activities?
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Yes
No
Is this register up to date?
*
Yes
No
Does this risk register:
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Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Capture all marketing activities?
Prioritise identfieid risks?
Consider the potential likelihood of each risk?
Consider the potential severity of each risk?
Suitably consider options for managing each risk?
Identify required resources for each risk?
How do you consider and manage marketing risk?
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Is a budget set for all marketing activities?
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Yes
No
Is this budget based on your strategic marketing plan?
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Yes
No
How is this budget determined?
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Our marketing budget:
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Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Encompasses all marketing related activities (customer experience)
Is allocated against the customer decision making processes
Measures return from marketing activities
Do you have a dedicated marketing function?
*
Yes
No
Are marketing activities located in other areas of your business?
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Yes
No
Where are these activities located?
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Marketing and marketing related personnel:
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Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Have a presence in executive/board meetings
Have a clear separation between planning, strategy and execution
Have visibility across the entire marketing mix (or customer experience)
Have influence across the entire marketing mix (or customer experience)
Have roles that are understood by other areas of the organisation
Do you measure the return generated from marketing activities?
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Yes
No
How do you assess the effectiveness of your marketing activities?
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When assessing marketing performance we:
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Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Consider suitable marketing metrics
Separate inputs from outputs
Identify marketing outcomes and the impact on business goals
Measure all marketing related activities
Ensure marketing has visibility across the organisation
We will achieve the goals set for these marketing metrics
*
Yes
No
Email
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