Our strategic led approach is re-defining marketing into a measurable and accountable profession
Since our formation in 2009 we have been at the forefront of marketing and innovation, delivering a strategy-led approach that achieves your business goals.
Today, Syneka Marketing compromises of marketing professionals that share a passion for redefining marketing. Our leadership team, comprising of Alex Makin and Natalia Perera, are accredited Certified Practising Marketers (CPM) and Associate Fellows of the Australian Marketing Institute.
Our portfolio includes emerging and leading brands in government, health, education, retail, technology, professional services, not-for-profit organisations and associations.
We are tired of agencies that adopt an execution led approach that achieves nothing more than an added expense to marketing budgets. We are committed to planning and strategy, ensuring accountable and measurable marketing outcomes that deliver a positive impact on your business or organisation.
Alex’s leadership is recognised throughout the industry, as a lecturer for Kaplan Business School, mentor through Monash Business School and Australian Marketing Institute, as well as a Judge in the Awards for Marketing Excellence. Alex is a former State Chair of the Australian Marketing Institute and Mayor for Maroondah City Council. Natalia is a member of several boards of management, covering critical community and social wellbeing issues.
Our work is delivered through our Marketing Governance Framework, an approach that has been recognised through the Australian Marketing Institute’s Awards for Marketing Excellence on three separate occasions.
The Syneka Marketing Governance Framework has been recognised through the Australian Marketing Institute’s Awards for Marketing Excellence
The Syneka Marketing Governance Framework is underpinned by a Performance Methodology that delivers accountable and measurable marketing outcomes. Our approach builds on your strengths and delivers results based on your timeframes and resource requirements.
- Our Marketing Audits review your marketing outcomes, improving the effectiveness and efficiency of your marketing activities.
- Our Marketing Forecasts identify new market opportunities, resulting in increased revenue, growth and market share.
- Our Marketing Plans align business goals with marketing outcomes, strengthening your business or organisation to achieve results in the short-term and into the future.
- Our Marketing Execution services ensure you have timely, relevant and measurable marketing activities, using our network of partners and/or your internal resources.
We do not take ad-hoc clients that are focused solely on execution. The businesses and organisations that work with us understand the importance of a strategic led approach to marketing and the need for marketing to deliver tangible outcomes. Discover the Syneka Marketing Performance Methodology and how it re-defines marketing.
Join us in Redefining marketing
We are always on the lookout for talented and dedicated marketing professionals. We believe in educating the next generation of marketers and offer internships for graduating students. Marketing Governance and strategy is what separates us from other marketing agencies.
If you are able to think conceptually, utilise a strategic approach to marketing and share a clear passion for working with leading businesses and not-for-profit organisations, then we would like to hear from you.
For further details please contact firstname.lastname@example.org.