The Aged and Healthcare Industry is experiencing rapid upheaval; demand drivers are changing through the introduction of demand-driven models of consumer-directed care, while government regulation is leading to increasing compliance costs.
Syneka Marketing, in partnership with next level consulting, delivered our industry roundtable exploring these challenges and the factors required to embed a market facing culture within aged and healthcare organisations.
The workshop guided participants through the five stages of market capacity, beginning with compliance requirements, into the building of organisational capability and maintaining visibility across business operations.
Developing these core capabilities enhances profitability within an increasingly competitive market environment.
There is a need for aged care providers to embed marketing metrics to effectively measure brand equity, given the low levels of differentiation that exist within the sector. Embedding marketing metrics, with the ability to measure the chain of marketing activities enables organisations to have a greater degree of clarity and alignment with their vision and purpose.
Building capability and capacity in the aged care sector will help providers to embed a market facing culture that can measure the return from marketing investment.