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Redefining Marketing is at the forefront of our work at Syneka Marketing, assisting businesses, nor-for-profit organisations and government through best practices in Marketing Governance.

Highlights include our workshop series, including our partnership with the Governance Institute of Australia. We will be furthering the capability and capacity of marketing in the new year.

Throughout this year we have been helping businesses, not-for-profit organisations and local government calibrate and refine marketing activities, by embedding strategic direction and rigour. We utilise our Marketing Governance Framework which enables our clients to build marketing capabilities and capacity across their organisations.

In particular, we have been working closely with for-profit and not-for-profit organisations involved in health and disability services due to the introduction of the NDIS. Our focus on marketing governances ensures that these organisations understand the changing dynamics and can engage the various stakeholders required within an NDIS environment.

The aged care and disability sectors are experiencing rapid market changes. Unfortunately, there is an abundance of misguided and unqualified advice delivering adverse outcomes. Our work often corrects these mistakes by applying marketing governance.

Our focus on the next generation of marketers continues, with our internship program providing essential work skills to complement the academic studies. Our expanding team draws from our internship placements, with Ruby and Abir both gaining employment after the completion of their internships.

This year saw the launch of our sister brand, Business Growth Partners, distilling Marketing Governance with solutions tailored specifically for small businesses and StartUps. Business Growth Partners enables us to redefine marketing for small businesses that are often crippled by costly and ineffective marketing activities.

Our work continues into 2018, with our marketing insights fostering growth and new opportunities for our clients.

Thank you for being part of our journey in 2017, and we look forward to re-engaging into the new year.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

More posts by Alex Makin

Join the discussion 2 Comments

  • Hello Alex

    Thank you for this post and may I compliment you and your team at Syneka on your successful 2017.

    “The aged care and disability sectors are experiencing rapid market changes. Unfortunately, there is an abundance of misguided and unqualified advice delivering adverse outcomes. Our work often corrects these mistakes by applying marketing governance.”

    I have to totally agree with you on this. Sadly this is not the only sector that is affected by this situation. So I am sure you will have plenty to keep you, Natalia and the rest of your team busy in 2018.

    Regards

    Duncan Buchanan
    AMI CPM AMSRS
    Director – Adept Research

    • Alex Makin says:

      Hello Duncan,

      Thank you for your comments and it has been a pleasure working with you over the course of this year, given your speciality of market research.

      We have been working closely with both for-profit and not-for-profit aged care and disability providers over this year, where we have often needed to correct unqualified marketing advice, which ultimately on the ability of these organisation’s to serve their clients and remain viable. These sectors are not the only ones and it is a shame that far too many businesses and not-for-profit organisations continue to spend on unqualified marketing advice that simply doesn’t deliver.

      Look forward to working with you again in 2018.

      Thanks,

      Alex

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