Changes in market conditions, including new competitive pressures, declining market share or market obsolesce, is often the catalyst for business transformation, yet it is staggering that marketing is often absent during the transformative process.
Unfortunately, marketing is often relegated to the execution of tactics, diminishing the research and strategic insights required to optimise new market opportunities.
How can an organisation become market facing without marketing being at the forefront of these considerations?
Marketing Governance provides the framework to embed marketing within business transformation, delivering results that optimise and build marketing performance.
The Australian Transformation and Turnaround Association (AusTTA) is the professional association that represent business transformation specialists.
We are presenting at the next AusTTA event to discuss How to lead a total Business Transformation through an obsession with customer centricity – now and in the future
Our exploration of customer centricity will explore case studies within one of Melbourne’s leading art institutions, showcasing the role of business transformation across the arts, not-for-profit service delivery and business enterprises.
The session will be held on Wednesday the 4th of October from 6.30pm at Palya Art Gallery in South Melbourne. Register online at www.austta.org/event-2661163