was successfully added to your cart.

Workshop: Brand, Reputation and Risk: Managing Marketing Governance in Partnership with the Governance Institute of Australia

We are pleased to announce our workshop: Brand, Reputation and Risk: Managing Marketing Governance in partnership with the Governance Institute of Australia.

Marketing governance reinforces good governance by ensuring your marketing performs a strategic role, fulfilling its purpose of delivering value to your organisation and your customers. This workshop will utilise the Syneka Marketing Governance Framework to align marketing with good governance.

Topics include:

  • The role of governance within a marketing context
  • Assessing risk within marketing activities
  • Determining appropriate roles and responsibilities within marketing
  • Suitably allocating budgets and resources to marketing activities
  • Evaluating marketing performance across activity chains.

Attendees will learn how to apply the marketing governance framework within their organisation. Outcomes include the ability to evaluate marketing performance against organisational direction and the touchpoints required for their target stakeholders.

Register online through www.governanceinstitute.com.au/education-training/calendar-of-events/eventdetails/E00693/brand-and-reputation-marketing-governance

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

More posts by Alex Makin

Leave a Reply