Our six-month experiment where we were absence from content led to very interesting and positive feedback. Several as comments focused on how ‘brave’ we were in taking this risk.
“And the vision that was planted in my brain still remains within the sound of silence”
We undertook this experiment because we knew the result. We know what generates a return from our marketing activities based on our strategic direction and impact on client decision making. Optimising marketing and understanding marketing metrics is not brave; it is common business sense as reflected through good marketing governance.